Time Warner Cable, AT&T Advanced Ad Solutions partner to make advertising easier in markets where both companies operate; TWC to sell ads across more than 50 popular cable networks including TBS, USA, ESPN HD
April 5, 2011
– Time Warner Cable Media, the advertising sales division of Time Warner Cable, and AT&T Advanced Ad Solutions, the national advertising sales division of AT&T*, today announced an agreement making it easier for advertisers to reach television viewers in markets where AT&T and TWC provide multi-channel service. With this agreement, TWC Media will sell ads across more than 50 popular ad supported cable networks like TBS, USA and ESPN HD in the following markets throughout the year:
Los Angeles, Dallas, Cleveland, San Antonio, Milwaukee, Austin and other cities where Time Warner Cable and AT&T are both video providers.
“We are excited to provide our regional advertising partners with a simple and easy way to increase their reach,” said Joan Gillman, President of Time Warner Cable Media Sales. “This agreement is a continuation of our strategy to provide the most advanced video advertising solutions across the largest footprint. We are delighted to add AT&T U-verse® to our current partners.”
“We look forward to working together to make AT&T U-verse inventory available to local market television advertisers through the TWC Media sales team,” said Greg McCastle, SVP, AT&T Advanced Ad Solutions. “This new agreement will add qualitative and quantitative value to the local advertising offerings put forth by the Time Warner Cable sales team and make life easier for media buyers in terms of seamless planning and buying.”
Added Gillman, “We are constantly seeking to provide a one-stop shop for advertisers by offering cutting edge features and seamless collaboration that meets their reach and engagement needs. We have had great feedback on our previous initiatives to increase reach in key markets, and we will continue to build the relationships necessary to facilitate effective, efficient advertising.”
NCC, the nation’s largest spot cable sales organization, will manage multi-market buys on both the Time Warner Cable and AT&T U-verse TV services for national advertisers.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.