Diageo's Jeremiah Weed launching line of flavored malt beverages with a 5.8% ABV; products to retail at a suggested price of US$2.49-US$2.79 for a 23.5-oz can and US$7.99 for a six-pack of 12-oz cans

Graziela Medina Shepnick

WEED, Kentucky , April 4, 2011 (press release) – From the thrill of the rodeo to the never ending games of cornhole, nothing is more satisfying than pairing the perfect day with a drink worthy of toasting life at its finest.  Jeremiah Weed now has the beverage for those celebrating the good times of life, and especially designed for those who grab life by the horns.

Announcing the release of its line of flavored malt beverages, Jeremiah Weed is readying for the heat – southern style – with Lightning Lemonade®, Roadhouse Tea™ and Spiked Cola™. Just in time for the summer season, the 12 and 23.5-ounce canned beverages, each at 5.8% ABV, provide a new twist to the beloved J-weed trademark.

Already heralded for its popular sweet tea flavored vodkas and line of bourbons, Jeremiah Weed flavored malt beverages offer an alternative to beer. Whether prepping for the annual camping trip or throwing that spontaneous weekend bar-b-que with friends, Weed is there regardless of the occasion, providing a means to responsibly enjoy one of the most anticipated seasons of the year.

"My neighbor Big Mike had buddies over for the games last weekend and they didn't have any Weed to fit in their soft mini coolers.  It was at that moment, I was inspired to ensure there was Weed for every time there was a get together," said the legendary Mr. Jeremiah Weed. "The three flavors we created are nothing less than extraordinary, and when enjoyed responsibly, will surely turn every summer celebration from the backyard to the beach into something legendary."

As summer comes with its share of adventure and celebration, Jeremiah Weed is sure to be there no matter the scenario and no matter how tough the challenge.  With anticipation for warm weather growing, Jeremiah Weed reminds all legal drinking age consumers the importance of responsible drinking and assigning a designated driver.

Jeremiah Weed malt beverages come in three different flavors, each with its own character yet with a distinct southern bite:

    * Lightning Lemonade® - Reminiscent of a refreshing southern favorite
    * Roadhouse Tea™ - non-carbonated and inspired by the beloved Jeremiah Weed Sweet Tea vodka
    * Spiked Cola™ - real cola taste with a mild hint of bourbon flavor


Jeremiah Weed flavored malt beverages are available nationwide for a suggested retail price of $2.49 - $2.79 for 23.5-oz and $7.99 for a 12-oz six-pack.   Supporting the product rollout will be an integrated marketing program including Jeremiah Weed southern style responsible drinking programming.  Please visit www.facebook.com/JeremiahWeed to learn more.

About Jeremiah Weed

Legendary Mr. Jeremiah Weed, the original southern gentleman, has added three new Jeremiah Weed flavored malt beverage flavors of Lightning Lemonade, Spiked Cola and Roadhouse Tea.  They join the popular Jeremiah Weed Southern Style Sweet Tea, a 70 proof sweet tea flavored vodka born of a long Southern and Kentucky distilling tradition, utilizing only the highest quality ingredients for a taste, which we think you will find second to none. Jeremiah Weed Sweet Tea was the second product in the Jeremiah Weed line, joining Jeremiah Weed Bourbon Liqueur. You can learn more about Jeremiah Weed Sweet Tea, Jeremiah Weed Bourbon Liqueur and "The Legend" Mr. Jeremiah Weed himself at www.jeremiahweed.com and www.facebook.com/JeremiahWeed.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

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