Hallmark launches first postage-paid product -- postcards developed with USPS that use new barcode technology, eliminating need to apply stamp

KANSAS CITY, Missouri , April 19, 2010 (press release) – Hallmark today announces the company’s first postage-paid product, Postage-Paid Postcards. The postcards were developed with the US Postal Service and use a new barcode technology that eliminates the need for consumers to apply a stamp.

Hallmark chose to offer Postage-Paid Postcards when consumers expressed interest in a product that could be easily written and mailed, citing a need for convenience and ease. The 16 postcards are sold in packages of eight different designs that use humor to encourage women facing difficult life circumstances. The postcards are part of a new line of humor products designed to help women encourage each other. Each package retails for $9.99.

“Consumers told us they feel it’s important to send encouragement to friends going through difficult times and the simpler it is to do, the more likely they are to reach out,” notes Cindy Mahoney, Hallmark vice president of product development. “These Postage-Paid Postcards create a convenience we’ve not offered before. All you need to do is fill out the postcard and drop it in the mailbox.”

The Postage-Paid Postcards will be available in Hallmark Gold Crown stores at the end of May. To find a Hallmark Gold Crown store near you, visit the store locator on www.Hallmark.com.
About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 41,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com, via cell phone at Hallmark Mobile Greetings, and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com and http://www.hallmark.com/100years for more details.

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