Smart Papers launches new line of premium coated printing paper Knightkote 50; paper features 50% recycled, 40% PCW content

Mathew Kearney

HAMILTON, Ohio , March 15, 2010 (press release) – * ‘Best-in-class’ redefined: 50% recycled, 40% PCW content sets new industry standard for sustainable coated papers.
* FSC-certified Knightkote 50 brand features full range of weights in 92-bright White and Creme; now available from SMART Papers and Mohawk Fine Papers.
* Fortune 500 company chooses Knightkote 50 for 90,000-copy print run of 2009 annual report; commercial samples available early next month.

U.S. papermaker SMART Papers today launched its new Knightkote® 50 brand, a complete line of premium coated printing papers featuring the highest amount of post-consumer waste (PCW) fiber and recycled content, exceptional full color print fidelity, and unmatched performance in high-speed printing and converting equipment.

Knightkote 50 is an FSC-certified, premium matte coated line targeting all companies, nonprofits and other organizations in North America and worldwide that want to use the most environmentally responsible coated printing papers available today. The new papers are now available for immediate shipment.

“This newest advance for the Knightkote Matte brand is continuing validation of our commitment to provide the best quality and value in sustainable premium coated and cast-coated papers,” said Tim Needham, chairman of SMART Papers.

“Knightkote 50 delivers the new ‘green’ standard in coated papers today,” added Tom Kleimeyer, director of marketing for SMART Papers. “When you look closely at all the options in the marketplace, this new line of coated papers is the best overall value in print quality, performance and environmental stewardship.”

Fortune 500 company specifies Knightkote 50

Among the first companies to specify Knightkote 50 is the Eaton Corp. (NYSE: ETN - News), an $11.9 billion-revenue diversified power management company with more than 70,000 employees worldwide. The paper is used on the full 90,000-copy print run of Eaton’s 2009 annual report. Eaton, a sustainability leader in its industrial markets, does business in more than 150 countries. SMART Papers and Mohawk Fine Papers will have commercial samples of the Eaton Corp. annual report available April 1.

“This paper has a soft, high-end, uncoated-like feel. It delivers superb ink holdout and image definition, great performance on press, environmental excellence—all at an effective price point,” says Mark Schwartz, Nesnadny + Schwartz, the Cleveland-based design consultancy responsible for the creation and production of the Eaton annual. “Knightkote 50 is a fabulous performance and value choice for companies that want to underscore their commitment to sustainability while leveraging the power of print.”

Schwartz said the veteran pressmen who printed the project were impressed with the matte paper’s print quality and performance on high-speed presses. “It really blew them away how well it printed,” he said. “On all counts—ink holdout, registration, sheet stability, image quality—it exceeded all of our expectations and helped to deliver on our design and visual concept for this project.”

Additional details on Knightkote 50

Knightkote 50—available in a 92-bright, cool-blue White and Creme—is a comprehensive selection of 70-, 80- and 100-lb. text papers, 65-, 80-, 100-lb. cover papers, a 7- and 9-pt. business reply card and a 130-lb. double-thick cover. All papers are available in a choice of two embossed surfaces. SMART Papers can also custom make matte papers to any specification.

No other papermaker offers a complete selection of coated papers from lightweight reply cards to double-thick cover stock with as much PCW and recycled content. Knightkote 50 can be used in all offset, digital printing and converting applications including advertising and marketing materials, direct mail, brochures, books, free standing inserts, premium packaging, greeting cards and more.

Mohawk Fine Papers is the exclusive dealer and marketer of SMART Papers products including Kromekote, Knightkote Matte and SMART Digital premium coated papers to North American paper distributors. These market-leading brands are widely used and specified by commercial printers, corporate in-plant printers and graphic designers. More information about Mohawk is at www.mohawkpaper.com.

SMART Papers’ environmental leadership

SMART Papers, which manufactures all products at its southern Ohio papermaking center, is committed to bringing about lasting economic and social benefits through its premium coated printing papers that feature the highest levels of post-consumer waste and recycled fiber.

SMART Papers’ continuous improvement in environmental practices includes achievement of all the important third-party certifications, compliance audits and the use of post- and pre-consumer waste fiber. It has a lean, total-quality manufacturing operation that conserves energy and water, and reduces solid waste and emissions.

All SMART Papers products are process chlorine free, made from pulp that is elemental chlorine free, FSC-certified, are acid free, neutral pH and exceed standards for archivability. They are the best total value in environmentally responsible coated papers today for offset printing, digital imaging and specialty converting.

About SMART Papers

Hamilton, Ohio-based SMART Papers is North America’s largest manufacturer and marketer of environmentally responsible, premium cast-coated and matte-coated papers. Its papers, used in offset and digital printing, consumer packaging and specialty products, are marketed worldwide.

Brands include Kromekote, Knightkote Matte and SMART Digital. All pulp used in papermaking is certified by one or more of the following third-party organizations: the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI), the Programme for the Endorsement of Forest Certification (PEFC).

SMART Papers manufactures branded and specialty papers for applications including corporate brochure and identity programs, annual reports, consumer labels and tags, consumer packaging, stationery, greeting cards, invitations with matching envelopes, direct mail, security papers and more. The company markets its matte-coated and cast-coated brands to a wide variety of customers worldwide including paper distributors, specialty and technical converters, OEMs, label manufacturers, laminators, packaging printers, gift and box wrap printers and greeting card companies.

SMART Papers’ independent utility operation at its Hamilton manufacturing center supplies the company with all of its energy needs. It is now exploring the transition to renewable fuels at its power plant.

Please visit www.smartpapers.com or call 800-443-9773 for more information. Customers may also order papers in any quantity at www.mohawkpaperstore.com.

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