Portucel Soporcel launches new Inacopia Office 75 g/m2 paper produced from fibers sourced from sustainability managed forests

Mathew Kearney

SETUBAL, Portugal , February 4, 2010 (press release) – The Portucel Soporcel Group has just launched the new Inacopia Office 75 g/m2, a product which seeks to respond to the needs of a segment of consumers with a high level of environmental awareness, adopting a stance focussed on the advantages of a product manufactured using renewable raw materials and energy.

Styled as “The smart attitude”, the new Inacopia 75 g/m2 presents a distinctive emphasis on issues relating to sustainable forestry management and rational use of natural resources. More than 80% of the energy used in manufacturing Inacopia Office 75 g/m2 is drawn from renewable sources, reducing the need for consumption of fossil fuels. Printing on Inacopia Office 75g/m2 also contributes to the renewal and sustainability of Portugal’s woodlands, which have grown in area by 74% over the last century.

In comparison with standard 80 g/m2 paper, Inacopia Office 75g/m2 uses less natural resources, such as water, energy and timber. In addition to the percentage gain in terms of grammage, the trees used – Eucalyptus globulus – offer a high yield in pulp production for the same volume of timber, representing a gain, which can be as high as 75% in comparison with conifer species. This dual factor – lower grammage + the fibre used – means that the same number of sheets can be produced from a smaller volume of timber, without adding any non-renewable raw materials. Because Eucalyptus globulus is a an evergreen species, these renewable plantations also offer year-round renewal of the atmosphere through photosynthesis, absorbing large quantities of CO2 and releasing oxygen, at the same time as helping to stabilize the climate.

This new product, based on a low-grammage concept, complements the existing Inacopia range, already offering products from 80 g/m2 to 160 g/m2, in Inacopia Elite, and 80g/m2 products in Inacopia Office and Inacopia Fusion. The new addition to the range also seeks to cater for a segment which has grown significantly in the European market in recent years, and which associates the use of low-grammage paper with sustainable consumption of office paper.

The new Inacopia Office 75 g/m2 product is produced from fibres sourced from forests managed on a sustainable basis, preserving them for current and future generations.

The Inacopia range has been established in the market for more than 25 years and is currently sold in more than 20 countries. This new addition will serve to refresh a brand, which has for long been associated with high levels of performance, making it suitable for the most testing and sophisticated uses.

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