NPD: Over half of U.S. fresh prepared food buyers at convenience stores chose a convenience store in Q3 because of location's foodservice offering -- up nearly a point year-over-year
January 25, 2010
– Fresh food continues to be a category opportunity for convenience stores, according to a recent report by The NPD Group, a leading market research company. NPD’s Convenience Store Monitor, which tracks the consumer purchasing behavior of more than 49,000 convenience store shoppers in the U.S., reports that in 3rd quarter 2009 more than half of fresh prepared food buyers at c-stores chose a c-store because of the foodservice offering, up nearly a point over the year ago quarter.
Fresh prepared food buyers also averaged 7.8 visits over a 30-day period versus 5.66 for all c-store shoppers, according to the 3rd quarter analysis of Convenience Store Monitor survey data. Additionally, fresh food buyers, on average, purchased 4.1 products versus 1.64 products bought by all c-store shoppers, and their average check was $1.65 higher than all c-store shoppers.
“Across the foodservice spectrum, consumers are returning to the ‘fresh’ category,” says David Portalatin, industry analyst for NPD’s auto unit. “C-stores are in an excellent position to meet their shoppers’ needs for both convenience and fresh.”
For more information about the Convenience Store Monitor contact Andrew Beilenson, 1.866.444.1411, Andrew.firstname.lastname@example.org.
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