Thilmany Papers launches new corporate branding identity, overhauls Web site and introduces tagline 'great minds on paper'
January 18, 2010
– Thilmany Papers has launched a new corporate branding identity to its customers and the community. Brand elements include a modernized logo color treatment, a total website overhaul and a strategic business tagline: great minds on paper.
“Building a strong brand is critical to articulating our value in the marketplace,” said Robyn Buss, Vice President of Sales and Marketing. “Thilmany has so much to offer and we need to clearly communicate that message to our customers. Not only does Thilmany provide great products; our people generate outstanding value to customers by understanding their business, delivering unique solutions and sharing a wealth of expertise.”
The corporate website (http://www.thilmany.com) features a more intuitive, user-friendly design. With conversational messaging, candid photography, extensive product information and key updates (such as a complete sustainability section), visitors can more easily access all the things that make Thilmany great. Other brand components, including printed materials, trade show graphics and electronic communications have also been streamlined into the new message format.
“Thilmany has a long, successful history of providing solutions for our customers,” said Russ Wanke, Vice President/General Manager. “To provide the greatest, most meaningful service, we continuously advance our equipment, our products and our strategies. And we must do the very same thing for our brand to demonstrate expertise and leadership in the specialty papers industry.”
Thilmany Papers operates out of Kaukauna and De Pere, WI; and is affiliated with Packaging Dynamics Corporation – a leading North American manufacturer of value-added flexible packaging and specialty paper products. For more information, visit http://www.thilmany.com.