Popeyes Chicken Sandwich Is Worth Going To (Twitter) War Over

LOS ANGELES , January 15, 2020 () –

I’ve had Popeyes three times thus far in 2020.

Now you’d be forgiven for reading the above statement, shrugging your shoulders and wondering why that’s news. But here’s the thing: before 2020, it had been years since I had Popeyes. In fact, before the New Year I’m not even sure I had eaten Popeyes this century. It’s not that I have anything against the New Orleans-based chicken chain. It’s just that whenever I want fast food, a chicken chain doesn’t immediately come to mind, especially when the chain doesn’t focus on the menu like sandwiches and other items that are easier to eat on the go.

But I was in Las Vegas recently looking for a quick bite to eat at the food court at Excalibur when I came across a Popeyes with no line. I took a look at the menu board and something immediately jumped out at me:

The Classic Chicken Sandwich.

Now obviously, I had heard all the hubbub last year. I heard about stores running out of the sandwich, acts of violence from disgruntled customers, Twitter wars between Popeyes and its competitors over who had the better sandwich. Frankly, I ignored it all. I mean, it was just a chicken sandwich. Every now and again, a fast-food menu item comes along that gets everybody talking and it never lives up to the hype. Why would Popeyes’ first-ever sandwich be any different? It was just chicken, lettuce, pickles and a bun. How good could it possibly be?

The answer: the greatest chicken sandwich I’ve ever had in my life.

I took one bite and immediately understood. This wasn’t just a chicken sandwich. This was a taste of heaven in the palm of my hands. I would fight for this sandwich. I would go to (Twitter) war for this sandwich. It was tender, juicy, perfectly seasoned. I can’t remember the last time any menu across any restaurant category matched the hype it received. But this sandwich matched the hype.

I went back to the Excalibur food court the next day to eat the sandwich (along with fries, a soda and two Krispy Kreme donuts. Don’t judge me. I was on vacation). When I returned home, I drove to my nearest Popeyes to have the sandwich one more time. On this visit, there was a line outside the door. I’d have to wait a bit for another taste of heaven.

I didn’t mind. After all, this sandwich was worth going to (Twitter) war over. 

Nevin Barich is the Food and Beverage Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.

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