This Thanksgiving, Be Prepared For Prepared Meals
November 19, 2019
(Industry Intelligence Inc.)
– In my mind, the holiday season always begins with Thanksgiving. And what does Thanksgiving revolve around? Food. Lots of food. Turkey. Ham. Stuffing. Mashed potatoes. Yams. Rolls. And on my Thanksgiving table, there’s a garlic cheese bread that’s a specialty of my dad’s.
But let’s face it: Thanksgiving food is stressful. Whether someone is making everything themselves or if it’s more potluck style (which is what mine is always like), the food aspect of the holiday always puts the most pressure on people. So I wasn’t surprised when I came across a recent report from ServiceChannel that an increasing number of Americans are looking to prepared meals or dishes to make things easier for the holidays.
According to the data, 29% of shoppers plan to order prepared meals or dishes this holiday season, which makes sense given that 30% are expecting the holiday grocery shopping experience to be more stressful than in the past.
In addition, 63% said they were at least somewhat likely to order a fully prepared holiday meal from an online grocery delivery service if it were available, with millennials and Generation Xers the most interested (which makes sense because those two generations probably weren’t as exposed to homemade holiday meals as older generations, given the lack of options back in the day). Finally, 32% of those who already shop online are very likely to order a fully prepared holiday meal from a delivery service.
My Thanksgiving table will have a mix of homemade and already-prepared food. My mother-in-law will make the turkey and Uncle Phil will have lovingly prepared his pumpkin chocolate chip bread. But I’ll be bringing pies courtesy of my good friends at Cocos Bakery and no doubt the cranberry sauce on the table will be from a can. Take a close look at your table this Thanksgiving. Odds are, you’ll see a mix too.
Nevin Barich is the Food and Beverage Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.