Environmental Sustainability An Increasingly Driving Force When Purchasing Products
November 14, 2019
(Industry Intelligence Inc.)
– An increasing number of Americans have one thing on their minds when purchasing products: Environmental sustainability.
That’s one of the findings according to new data released by Asia Pulp & Paper (APP) Sinar Mas from the 2019 Paper & Packaging Consumer Trends Report, which found that environmental sustainability is a driving factor for 53% of Americans when making any type of product purchase decision. Meanwhile, 61% said they would be willing to pay more for food products packaged in sustainable materials, with 35% saying they would be open to paying up to 10% more.
“Consumers reward brands that uphold public commitments to sustainability, with 31% of Americans listing sustainability among the top two attributes most helpful in building brand trust,” said Ian Lifshitz, vice president of sustainability and stakeholder relations for APP. “We see this especially in food packaging, making it more vital than ever for brands to consider sustainable alternatives to traditional single-use plastics.”
Overall, consumers feel they are doing their part. Ninety-three percent of Americans say they personally engage in sustainable activities, including recycling (72%) and limiting their use of single-use plastics like straws and cutlery (45%), but hope to see more businesses meet them in the middle. Seventy-nine percent feel their city and/or businesses such as restaurants and retail locations should offer more opportunities to recycle and compost waste, including packaging.
Additional findings from the survey:
Millennials are the most likely to say they would be willing to pay more for sustainably packaged food products, and are considerably more inclined than their older counterparts to pay over 10% more
Sixty-four percent of consumers prefer to purchase food products packaged sustainably
Sixty-one percent of consumers prefer to purchase products from companies that have made public commitments to sustainability goals
Nevin Barich is the Consumer Products Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service. Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.