Halloween Is For Millennials...And Social Media
October 29, 2019
(Industry Intelligence Inc.)
– Halloween isn’t just for kids anymore, it’s for millennials. And they’re not shy about showing their love for the holiday on social media.
That’s the findings of a new survey from CompareCards.com, which found that 48% of millennials say they've made Halloween-related purchases to use in social media posts. In addition, 31% of millennials spend more on Halloween than any other holiday.
The survey also found that 37% of Generation Z consumers 8% of millennialsadmit to purchasing Halloween items so they could include them in social media posts. Thirty-seven percent of Generation Z consumers and Thirty percent30% of Generation X consumers say the same, compared to just 5% of baby boomers.
Other findings from the survey:
---Men are far more likely than women to say their Halloween spending was driven by social media, with 37% of men saying so compared to just 21% of women. Among millennials, 50% of men sayid social media inspired them to make some Halloween purchases, compared to 43% of women.
---Forty-six percent of fathers say their kids have guilted them into spending on Halloween. That's more than double the percentage of moms who sayid the same (21%).
---Fifty-two percent of millennial parents sayid their kids guilt them into spending on Halloween.
---About 40% of millennials feel "a lot" of pressure to spend on Halloween. Overall, 25% of consumers stay the same.
---Thirty-one percent of millennials spend more on Halloween than any other holiday, compared to 19% of consumers in general.
When asked about their spending, women (21%) awere more likely than men (13%) to say they don't "do" Halloween. Overall, 31% of baby boomers sayid they "don't really do Halloween" and therefore don't expect to make any holiday purchases, compared to 9% of millennials and 12% of Gen X.
Nevin Barich is the Consumer Products Analyst for Industry Intelligence, which can help YOU better address your own industry challenges. We invite you to come take a look at our service.Call us today at 310-553-0008 and we’ll schedule you for a 15-minute demo.