Every day, our clients in the Food and Beverage industry have access to upstream and downstream coverage on all aspects of their business. Our experts report on interconnected topics as they relate to the entire food and beverage landscape.
Get a complete understanding of what affects the industry as a whole and what that means to your specific business. From seed to sale, Industry Intelligence provides a 360-degree, holistic view with basic coverage that touches the entire industry such as: global production numbers, weather, raw materials pricing, overages, public policy, input costs, commodity prices and price fluctuations.
If you’re in the non-alcoholic beverage industry, knowing about the newest snack foods will be invaluable in how you market your product. Similarly, our restaurant coverage provides market intelligence to help you identify the latest consumer trends, how restaurants are being marketed, what beverages are being served, as well as distribution and retail level activities.
Your success comes from understanding consumers. Industry Intelligence delivers the information you need regarding marketing and consumer trends, with an emphasis on where things are headed. What are consumers thinking? What do they want? We track all the shifts in consumer behavior, consumer experience, consumer sentiment and shopping trends to keep you ahead of the curve.
Each business day our Daily Report provides market intelligence summarizing happenings in these sectors:
- Packaged foods and meats
- Alcoholic beverages
- Non-alcoholic beverages
- Consumer trends
- Market trends
- Packaging, branding & advertising
Within each sector, you’ll receive headline news that focuses on such hot issues as:
- Government legislation—bans, taxes and the latest on implemented and proposed laws
- Environmental issues—animal cruelty, bees, fertilizers, organic vs. non-organic, genetically modified organisms (GMO)
- Public health issues—contamination, obesity, food safety
- Sales—what are people buying, what are competitors doing, what are clients doing
- Research and development—new products, healthier products, tastier products, cost-saving products, following/setting trends
- Marketing and advertising—what are trends, how are companies advertising, new campaigns
Through our daily email and online market intelligence services, in just minutes each day, you will read breaking news on all of these topics as well as find related information to help you:
- Track competitors, suppliers, vendors and others in your industry
- Spot industry trends such as gluten-free products, organic, GMO labels, additive labeling, health, downsizing portions, move away from HFCS
- Develop new ideas and reposition items such as Greek yogurt, energy drinks and shots, natural alternative sweeteners
- Identify expansion opportunities for new strategies or revamping current product line
- Spark ideas for new business strategies
- Compete, make informed business decisions and succeed
Industry Intelligence is a market intelligence leader in the Food and Beverage industry. Think of what you’re missing without the inside track to what’s happening in your industry and imagine how much more you will accomplish when you’re aware of all the factors around you.