Industry Intelligence to host Webinar on Dec. 4 focusing on ways to engage with millennials and their families by providing millennials' view on CPG brands and packaging firms

LOS ANGELES , November 13, 2013 (press release) – Brad Hanna, Senior Vice President (SVP) Group Practice Leader at Barkley, will present ways to engage with millennials and their families by providing millennials’ view on consumer packaged goods (CPG) brands and packaging firms in this Dec. 4 i2live webinar

Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a webinar on Dec. 4 with Brad Hanna, SVP Group Practice Leader, at Barkley. In this presentation, Hanna will present ways to engage with millennials and their families by providing millennials’ view on CPG brands and packaging firms.

According to Barkley, millennials represent about 25% of the population and are responsible for more than $200 billion in spending. Based on Barkley’s research, the largest ever conducted on millennials, Brad Hanna will share an inside look at millennials’ attitudes and behaviors, use of technology, attitudes towards shopping for food, the role of name brands versus store brands and views on packaging.

Hanna is an expert in private label and consumer packaged goods challenger brands for Barkley, an integrated marketing and advertising agency. He specializes in working with manufacturing-driven food companies to develop consumer insight-led strategies.

Industry Intelligence hosts this webinar as part of its ongoing initiative to provide market-relevant, value-added accessible content. There is no charge to register for this webinar, but space is limited. To learn more about this presentation and to reserve your seat, please visit

About Industry Intelligence

Industry Intelligence has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

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About i2live

i2live, the events unit of Industry Intelligence, brings together business leaders to address issues that cut across industries and market sectors, especially the forest products, packaging, and food and beverage industries. Through online events and interactive conference programming, i2live helps businesses interpret industry trends and capitalize on emerging opportunities. For more information, visit

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