Industry Intelligence Webinar: The Role & Responsibility of Manufacturers Informing Consumer Choices

LOS ANGELES , October 25, 2013 (press release) – Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced it will offer a webinar on Nov. 6 with Helen Munday, Director of Scientific and Regulatory Affairs for The Coca-Cola Co. in North West Europe. In this presentation, Munday will discuss the role and responsibility that food and beverage manufacturers have in helping consumers make healthy choices.

The causes of obesity are complex and multiple. Food and beverage intake is only one of those factors. In this webinar, Helen Munday will present what food and drink manufacturers can do to offer helpful and meaningful choices to consumers.

Munday will present how a portfolio of products can be developed to meet the changing needs of consumers while showing how marketing—and the power of brands—can affect consumer behavior.

Industry Intelligence hosts this webinar as part of its ongoing initiative to provide market-relevant, value-added accessible content. Sponsoring this webinar is the British Soft Drink Association, the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and smoothies and bottled waters.

There is no charge to register for this webinar, but space is limited. To learn more about this presentation and to reserve your seat, please visit

About Industry Intelligence

Industry Intelligence has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging and food and beverage industries from a high-level industry view to in-depth data, which clients use to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

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About i2live

i2live, the events unit of Industry Intelligence, brings together business leaders to address issues that cut across industries and market sectors, especially the forest products, packaging, and food and beverage industries. Through online events and interactive conference programming, i2live helps businesses interpret industry trends and capitalize on emerging opportunities. For more information, visit

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