Industry Intelligence to host webinar May 3 with Linda Gilbert of EcoFocus Worldwide on sustainable packaging for organic and natural shoppers, factors influencing purchase decisions

LOS ANGELES , April 30, 2012 (press release) – Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, today announced an upcoming free webinar, with Linda Gilbert of EcoFocus Worldwide. This event Sustainable packaging for organic and natural shoppers is scheduled for May 3, 2012 and is open for registration now at the i2live website,

In this webinar, Linda Gilbert will share the highlights of a recently released study by EcoFocus Worldwide that pinpoints the shopping and buying behaviors of sustainability conscience consumers. According to the report, 78% of those surveyed say a company’s commitment to reducing waste has a positive influence on their purchase decision. Packaging companies interested in attracting shoppers searching for natural and organic options in their purchases will find the webinar helpful in guiding their future product direction in this rapidly emerging market segment.

The webinar is one in a series of programs offered by i2live that are designed to empower packaging professionals with greater understanding of tools and programs available to achieve sustainable packaging. The upcoming May 10 webinar features a presentation from GreenBlue Sustainable Packaging: Will we ever close the loop?. The recent April 26 webinar addressed Life Cycle Assessment (LCA) and Environmental Product Declaration (EPD): challenges and benefits with Christine Burow. Registration for the May 10 event is open now at

About i2live

i2live is the events unit of Industry Intelligence Inc. i2live brings together business leaders to address issues that cut across industries and market sectors especially forest products, packaging and food and beverage. Through online events and interactive conference programming, i2live helps businesses make sense of industry trends and capitalize on emerging opportunities. For more information visit

About Industry Intelligence Inc.

Industry Intelligence Inc. grew from Forestweb, which began in 1999. Through the years, we have provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies in the forest products, packaging and food and beverage industries. Our clients use our market intelligence to get a high-level view of their industry as well as access in-depth data to create sales reports, generate competitive analysis and make informed business decisions. Our innovation comes from our industry experts using our patented technology to deliver relevant market intelligence that helps companies like yours succeed.

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About EcoFocus Worldwide

EcoFocus Worldwide conducts consumer trend research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace. Clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services.

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