Corporate strategies for tough economic times - why competitive intelligence matters: an i2live conference call

LOS ANGELES , September 19, 2011 (press release) – Seena Sharp, a thought-leader in competitive intelligence, will share her expertise on how senior executives and corporate decision-makers can use market intelligence to seize opportunity, minimize risk, and expand their company – even in today's challenging economic climate. This is a free event sponsored by Industry Intelligence in cooperation with Strategic and Competitive Intelligence Professionals as part of its i2live series. Register at

Ms. Sharp has designed this presentation around questions she is often asked by those responsible for strategic planning. Why has a competitor’s new product offering been successful – and ours hasn’t? Why did the intelligence gathered by our in-house analysts not support the results? Where do I find the market intelligence I really need to build competitive advantage for my company? How can I become aware of market changes, thereby reducing “surprises”?

In this 60-minute online presentation with slides, you will learn from Ms. Sharp how the use of market intelligence makes money or saves money. What the "right" information is. Why experience, data, common sense, and intuition are not as reliable as in the past.

As an established leader in market intelligence, Ms. Sharp works with clients to uncover current market drivers, unknown customers, emerging competitors, alternative uses, opportunities and threats, external competitive trends.

A book author and founder of Sharp Market Intelligence, Seena Sharp will demonstrate how you can put today's economic turbulence to work to make better decisions and grow your company. You will have the opportunity to interact with her directly during the Q&A session following the call.

About Industry Intelligence Inc.

Industry Intelligence specializes in providing market intelligence solutions that offer a comprehensive view of business and market-moving events—all within an intuitive, easy-to use platform that promotes collaboration and action. Founded in 1999, privately held and headquartered in Los Angeles, Industry Intelligence has worked with more than 600 companies of all sizes and across diverse market sectors.

i2live interactive conference programs engage business leaders in an ongoing conversation among experts and peers. i2live audio calls, speakers’ series and conferences cover topics tailored to your industry and issues that cut across market sectors to help businesses make sense of industry trends and get real-time intelligence. For more information, visit

About Sharp Market Intelligence

Seena Sharp, a thought-leader in the competitive intelligence profession, was invited by John Wiley publishers to write the book on this topic. Competitive Intelligence Advantage has received more than 50 5-star reviews on Amazon and is required reading in MBA programs in the US, UK, and Australia. Sharp earned her master's degree in Mathematics from New York University. She founded one of the first CI firm in the US to serve Fortune 500 and emerging companies, B2B, B2C, and non-profits, throughout the US, Asia, Europe, and Africa.

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