The consumer shift to sustainable living, its critical impact on food packaging, to be focus of i2live conference call Sept. 15

LOS ANGELES , September 12, 2011 (press release) – Linda Gilbert, CEO of EcoFocus Worldwide, will present her findings into why consumers are taking steps to address sustainable food packaging, how eco-healthy lifestyle trends are transformational to packaging, and what recycling and waste management mean from the consumer’s viewpoint during an online conference call on Thursday, September 15, 2011 at 2:00 PM ET. This event is sponsored by Industry Intelligence Inc. as part of its i2live series. Register for free at

Linda Gilbert, founder and CEO of EcoFocus Worldwide, has pinpointed how consumer attitudes and preferences are about to change food packaging as the market matures and grows. In this exclusive online presentation, she will offer new results from an ongoing, national consumer survey on the personal choices made by consumers and how packaging must transition to remain relevant and generate sales.

This exclusive discussion, based on qualitative and quantitative research, will outline many of the consumer trends that must be addressed by the packaging community. She will reveal the ramifications this will have on packaging in the next few years and offer suggestions on some of the shifts in packaging development and brand sales that must accompany the seismic consumer changes emerging today.

Gilbert is a long-standing consumer trends and strategy consultant for multinational retail, packaging and brand-owner companies including Kraft, PepsiCo, TetraPak and Cargill. She is the founder and former President of HealthFocus International and a former director with the Rodale Institute of Sustainable Agriculture.

Packaging Strategies Editor/Conference Director Joseph Pryweller will introduce Linda and share a few thoughts on a shifting market that will require major adjustments in packaging and shelf portrayal of products.

Linda Gilbert also will deliver a major presentation on consumer attitudes on food packaging and the pulse of an eco-driven consumer market during Packaging Strategies' 2011 Packaging Outlook Summit, to be held Nov. 7-9 at the InterContinental in Atlanta.

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i2live interactive conference programs engage business leaders in an ongoing conversation among experts and peers. i2live audio calls, speakers’ series and conferences cover topics tailored to your industry and issues that cut across market sectors to help businesses make sense of industry trends and get real-time intelligence. For more information, visit

About Packaging Outlook Summit

The Packaging Outlook Summit is a consumer-focused conference that will capture many of trends, issues and approaches on the leading edge of packaging and the consumer markets.
This conference has gathered some of the industry’s more impressive outside observers – the key influencers and distillers of these trends – to share their vision of “what’s next” in packaging over the upcoming 3-5 years, where the consumer market will be, and how the packaging industry will need to react and respond aggressively. The conference will take place November 7-9, InterContinental Buckhead, Atlanta, Georgia. For more information and to register, visit

About EcoFocus Worldwide

EcoFocus Worldwide is the outsourced subject expert for clients on the sustainability topic, trends, consumers, brands, and innovation strategies. EcoFocus conducts a major syndicated ongoing trend study among US consumers tracking consumer priorities, interests, brand perceptions and more to identify opportunities to improve revenues, brand equities, and other returns on investments in sustainability. EcoFocus is among the top consumer trend research and consulting companies in the green, sustainability and wellness marketplace. EcoFocus has a unique consumer-driven perspective on sustainability trends with data and expertise on the products and services that touch consumers in their homes and daily lives. Key practice areas include groceries; restaurants; packaging; brands; household cleaning; energy and water; home improvements; recycling; gardening and pest control; wine and alcoholic beverages; transportation for consumer and B2B goods and services. EFW is headquartered in St. Petersburg, Florida with offices in Seattle and Boulder. For more information, visit

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