Weekly Packaging Design Wrap-Up: Hot concept boils egg in carton, no more clamshell cuts with P&G's green razor packaging, hybrid box-bag keeps take-out food toasty and fingers clean

Kendall Sinclair

LOS ANGELES , May 18, 2012 (Industry Intelligence) – Chemical reaction boils eggs in cartons



Russian design agency Kian has created a concept for a container that boils an egg within the package without boiling water on a stove. The Gogol Mogol self-cooking individual egg carton is made from recycled paperboard and features several layers that hold conducive material. The consumer begins heating the egg by pulling the exterior tag, which removes the membrane and starts a chemical reaction between the catalyst and the “smart material.” When opened after a few minutes, the carton reveals a fully cooked, boiled egg.

The primary source of this information is the Pan European Brand Design Association, Brussels, Belgium.


P&G cuts clamshell pack for lighter, easier to open pulp tray



For its Gillette Fusion ProGlide razor, Procter & Gamble has moved away from the traditional clamshell package to a formable pulp tray manufactured by California’s Be Green Packaging. Made from renewable bamboo and bulrush fiber-based material, the new trays reduced costs and represented a 17% reduction in material weight and use 75% less plastic. Consumers were also receptive to the new packaging, which they found easier to open than clamshell packaging.

The primary sources of this information are Dupont, Wilmington, Delaware, and Be Green Packaging, Santa Barbara, California.


Sony cellphone box transforms to in-store display



In developing a mini point-of-sale display for the new family of Sony smartphones, Sweden’s Adentity designed a package that could transform a box to a display. The Xperia POS system uses the retail box as its stand with an additional pullout feature to form the “building block” platform. Once the phone is set within the display, the design creates a floating effect that highlights the transparent bar across the Xperia device.

The primary source of this information is Adentity, Malmo, Sweden.


Hybrid 'Boxbag' keeps take-out food toasty, fingers clean



Designed with New Zealand’s Fish and Chips fare in mind, Casey Ng created the Hybrid Boxbag that combines the carrying function of a paper bag with that of a carton tray to provide insulation and a barrier for grease. This updated to-go solution for greasy and messy foods allows consumers to rip the bag from the tray along the perforated line when it's time to enjoy the meal.

The primary source of this information is the personal website of Casey Ng, Auckland, New Zealand.


Mail-back-pack helps turn toothbrushes into plastic lumber



To boost the recycling rate of its plastic toothbrush, Preserve teamed up with design agency Continuum to develop a pack that lets consumers mail back the product after use. Preserve’s toothbrush packaging doubles as a return envelope so customers can mail the toothbrushes, which are made from recycled plastic yogurt containers, back to the company for further recycling into plastic lumber. The company reported that within three weeks of the launch of the “mail-back-pack,” the product outsold its previous offerings by 45%.

The primary source of this information is Continuum, West Newton, Massachusetts.

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