January 27, 2025
(press release)
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DALLAS and NEW YORK, January 27, 2025 — PMG, a global independent marketing services and technology company, has been appointed as the creative and media agency for Hearst, one of the nation’s largest global, diversified information, services and media companies. PMG will partner with Hearst to elevate its creative and media strategy through multi-platform advertising campaigns that will begin launching next month. About PMG
Following a competitive review, Hearst has selected PMG to lead brand creative and paid media efforts across its media channels. Leveraging PMG’s integrated expertise in creative, media, technology and insights, the scope of brand marketing efforts includes the Houston Chronicle, San Francisco Chronicle, Good Housekeeping, Car and Driver and Bring a Trailer, with more to follow.
“Hearst is a growing, diversified company with a rich, iconic history dating back to 1887,” said Jon Dupuis, president of PMG. “As its lead agency, we will combine Hearst’s keen understanding of people and their passions with the creative and data-driven insights from our Alli marketing intelligence platform to position Hearst as the go-to source for people looking to stay informed, engaged and connected to their community while also maximizing success for its individual brands.”
The move is part of a multimillion-dollar, multi-platform investment in brand building across Hearst’s businesses including its media portfolio, benefiting the entire organization. United by a commitment to high-quality content and valuable services, Hearst’s diverse portfolio spans journalism to B2B operations.
“Hearst is committed to innovation and showcasing that innovation with aggressive marketing,” said Jordan Wertlieb, Hearst executive vice president and chief operating officer. “Advertisers look to Hearst to help build their businesses and today’s announcement further demonstrates our ongoing commitment and investment in our world-class brands. We’re happy to work with PMG who understands how to blend creativity, technology and media excellence to enhance our strong value proposition and drive growth. PMG’s ability to deliver connected storytelling stood out to us, and we look forward to a successful partnership.”
PMG’s first Hearst campaigns will begin rolling out next month, focusing initially on the Newspapers business unit. Kicking off with the Houston Chronicle and San Francisco Chronicle, multi-channel ad campaigns will highlight the vital role local newspapers play in making a difference in their communities. The ads will further convey that Hearst’s coverage is broader and more relevant than ever and how its innovative storytelling capabilities make that information come alive in more accessible ways.
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing intelligence platform, Alli. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, Brighton, Costa Rica, and Cleveland, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit, Kimberly-Clark, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.
Named The Drum’s 2024 Agency of the Year, Digiday’s 2024 Independent Media Agency of the Year, Ad Age’s 2023 A-List, and MediaPost’s 2022 Independent Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. PMG is proud to be named among Fast Company’s Best Workplaces for Innovators, Best Workplaces for Women, and to be the only company named to Ad Age’s Best Places to Work for ten years in a row. For more information about PMG, visit www.pmg.com.
About Hearst
Hearst is one of the nation’s largest global, diversified information, services and media companies. Hearst has been innovating for more than a century, leading with purpose, integrity and a culture of care, with a mission to inform audiences and improve lives. The company’s diverse portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; 35 television stations; 24 daily and 52 weekly newspapers; digital services businesses; and more than 200 magazine editions around the world.
Contacts:
Paul Luthringer, Hearst,
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