Explore More Than Just This Free Article

This article is a glimpse of the exclusive insights we provide daily to industry leaders. Dive deeper into our industry-specific reports and uncover the strategic information you need.

Industry Intelligence needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Germany’s largest state lottery, WestLotto, will install Scientific Games’ new Contour.v camera-based retail terminals across 3,000 locations beginning in April 2025 to give retailers, players a more modern, transparent and contactless experience

ATLANTA , April 16, 2024 (press release) –

Germany’s Largest State Lottery Moving Retailers to Scientific Games’ New Optical Technology

Company’s Contour.v Terminals Will Modernize Transactions for WestLotto’s Players and Retailers

Scientific Games and Germany’s WestLotto technology teams are collaborating to bring camera-based retail technology to the Lottery’s retailers in Germany's most populous state, North Rhine-Westphalia. The company’s high-performance Contour.v terminals move the retail lottery transaction to a more modern, transparent and contactless experience for both retailers and players. Scientific Games will install the Contour.v terminals across WestLotto's network of more than 3,000 retail outlets beginning in April 2025.

Andreas Kötter, Managing Director for Westdeutsche Lotterie GmbH & Co. OHG, said, “Our work with WestLotto’s longtime technology partner Scientific Games continues to modernize our retail network. The new camera-based terminals are the next step toward digitalizing transactions in our retail environments, and we anticipate a very positive reaction from our retailers as well as our players.

Offering contactless player interactions and mobile scanning features, the Contour.v terminals represent Scientific Games’ new-era optical technology. Contour.v was innovated by the company as part of its newest line of high-performance Contour terminals to meet evolving market demand in integrated lottery retail and digital environments.

The camera-based optical terminals feature an easily viewable and accessible ticket scan area and HD screens configurable for both clerk and player view, Contour.v was designed with durability and unparalleled user experience in mind. A sleek, uni-body eliminates unnecessary parts, making the terminals extremely reliable. Unique, advanced optics technology enhances the speed of service. The Contour.v terminals also offer easy processing and a variety of options for ongoing software upgrades.

“WestLotto has always demonstrated a strong focus on technology. Moving to new optical terminals is another example of innovative vision to modernize the lottery retail experience,” said Matthias Müller, VP of Sales & Marketing for Scientific Games. “We are very pleased that WestLotto continues to trust Scientific Games’ technology and support services.”

The company has served WestLotto for more than 25 years and currently provides the Lottery with its world-leading instant games, as well as a retailer management system, retail point-of-sale technology, iLottery and sports betting

Scientific Games is a supplier to all 16 lotteries in Germany, and the largest lottery systems technology provider in Europe. The company currently supplies games, technologies, analytics and services to 150 lotteries in 50 countries.

Contour.v is a trademark of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.

About Scientific Games 
Scientific Games is a leading provider of lottery games, technology, analytics and services to government-sponsored lottery programs globally. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in instant games, data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, performance, and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.

 

Media Inquiries: 
Media@scientificgames.com  

 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo with Jason
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order printing & publishing coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.