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Conde Nast's Architectural Digest leverages YouTube content for commerce; global editorial director Astley outlines video strategy success with Open Door series

February 5, 2025 (press release) –

Feb 5, 2025

How Publishers Turn YouTube Viewers into Shoppers, with AD’s Amy Astley

Architectural Digest’s Global Editorial Director Amy Astley spoke with Digiday about how publishers are turning YouTube audiences into shoppers. She shares insights on AD’s video strategy, the success of Open Door, and how commerce-driven content is shaping the future of digital media.

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