IWCO Direct brings new brand platform 'Making Better Happen' to life with refreshed brand identity that includes new logo, identity, website, transition from IWCO Direct to IWCO

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CHANHASSEN, Minnesota , January 18, 2023 (press release) –

New logo and brand identity demonstrates expertise with return on investment, enhanced services, and partnership

IWCO Direct today announced a refreshed brand identity, expanding on its history as a performance improvement organization and expert marketing partner that continually conceives better ways to drive results for clients, partners, and employees. With the launch of its new brand, IWCO will transition its name from ‘IWCO Direct’ to ‘IWCO’ and introduce a new brand platform, Making Better HappenSM.

“Since our beginning in 1969, we have relentlessly pursued improvement to stay ahead of the marketplace and serve as an expert marketing partner,” said IWCO CEO Gary Masse. “Today, our team of marketing experts is trained to provide world-class data, analytics, and creative capabilities that consistently lift response rates and return on marketing investment for our clients. With this new brand, we capture all the ways that IWCO is Making Better HappenSM, every day.”

IWCO New Logo
The new brand highlights IWCO’s proprietary BETTERImpactSM System, which delivers average program improvement of +50 percent. IWCO clients experience expert, performance-improving, revenue-generating partnership, using best-in-class technology to drive continuous results improvement.

The BETTERImpactSM System drives better campaign results with:

  • Advanced analytics and scientific direct marketing test design to create targeting, segmentation, and testing solutions that make direct marketing campaigns more responsive.
  • A team of creative storytellers, designers, and technical experts who work closely with clients to calibrate creative work for efficient production and maximum performance.
  • Direct mail execution from data to delivery with state-of-the-art digital inkjet presses and cutting-edge hybrid inline finishing to support intriguing, impactful direct mail formats.
  • A comprehensive set of marketing technology applications that enable marketers to create and manage complex personalized, targeted communications across channels.
  • Reporting and attribution to measure campaign performance and identify opportunities to improve campaign results.

IWCO’s refreshed identity captures its differentiated role in the marketplace and features a new logo, identity, and website, as well as refreshed mission, vision, and values to align employees around the organization’s strategic future. The new brand signals IWCO’s relentless pursuit of better results for our clients and was informed by industry research and input from clients, partners, and IWCO employees. The brand will be rolled out across IWCO’s locations, website, and social media channels throughout the first quarter of 2023.

“We believe that Making Better HappenSM captures the investments in our technology and team across our business,” said Masse. “For our employees, it serves as a daily reminder for how we work together. For clients, it represents our role as a catalyst to empower, inform, and inspire the organizations we work with. For the industry at large, it reflects the way our team is constantly innovating and pushing marketing forward, driving improved results and carving out fulfilling careers in this space.”

To learn more about the new IWCO and how it is Making Better HappenSM, visit

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