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Recent Articles

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NHL team Boston Bruins will allow teams to sell advertising space on jerseys beginning next season; team is looking for a company ingrained in the New England community, says Bruins president

Wendy's launches Wendyverse, a virtual metaverse world via Meta's Horizon Worlds app; world will include a basketball arena where players will see ads for Wendy’s Buck Biscuit, a promotion for US$1 breakfast biscuits that runs from April 1 to May 1

Kroger's retail media business Kroger Precision Marketing to allow advertisers to buy product listing ads on Kroger e-commerce sites via preferred advertising management platforms Pacvue, Skai, Flywheel Digital

Twitter launches Twitter Shops feature, expands number of products that merchants can display at the top of their profiles to 50 products; move is part of plan to become more shopper-friendly, help brands drive sales

Kroger debuts Kroger Private Marketplace, a private programmatic advertising marketplace that enables CPG brands, ad agencies to reach shoppers by applying Kroger audience data to programmed campaigns within their preferred ad-buying platform

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