Fancy Feast launches Valentine's Day limited-edition Cuddle Collection for cat owners, including an embroidered cat-ear sweater, heart-shaped toys and a wine glass; line also features surf and turf dinner of Medleys, Broths and Savory Cravings treats

Sample article from our Pet Care

ST. LOUIS , February 2, 2023 (press release) –








Available now, The Cuddle Collection by Fancy Feast includes items to bring cat owners and their signifi-cat other closer together for Valentine's Day

If your ideal Valentine's Day means staying in and curling up with your cat, you're not alone. In fact, 1 in 5 cat parents would rather spend the day with their cat than a significant other*. This year, Fancy Feast, the most popular brand of gourmet wet cat food in the U.S.**, is encouraging cat-owners to stay home and cozy up with their SCO (Signifi-Cat Other) with The Cuddle Collection by Fancy Feast – a limited-edition collection of Fancy Feast merchandise – designed for the purrfect cozy night in, plus The Cuddle Decoder to help interpret their cat's cuddling behavior

Available now at, The Cuddle Collection by Fancy Feast was created to celebrate the special bond between cats and their owners and gives cat lovers a way to show their cats just how much they mean to them this Valentine's Day. It features specially curated gifts to keep cat lovers feeling warm and fuzzy – and fancy – including a Fancy Feast embroidered cat-ear sweater perfect for snuggling with your (real) Valentine, embroidered socks to keep your feet warm, heart-shaped cat toys for the perfect play date, and an insulated wine glass to toast to your love. 

And since 43% of pet owners who are in a relationship say they're likely to prepare a special meal just for their pet on Valentine's Day*, The Cuddle Collection comes with a special Valentine's Day eating experience your cat will fall head over paws for – including a "surf and turf" dinner of Fancy Feast Medleys, Broths and Savory Cravings treats, alongside a heart-shaped serving plate and gold spoon – as the most special meals are ones served from the heart.

The Cuddle Decoder

As experts on all the ways cats say, "I love you," Fancy Feast is pairing the Cuddle Collection with the Cuddle Decoder, featuring insights from Purina pet behaviorist, Dr. Annie Valuska. The Cuddle Decoder is designed to help you understand the ways your cat shows their affection while you stay in, snuggle and savor Valentine's Day.

"While your cat's vocalizations may be easier to pick up on, paying attention to their body language can improve your understanding of your cat and help create a closer bond," said Dr. Valuska. "For example, when it comes to cuddling, studies indicate that it is truly a bonding behavior for cats. So if your cat wants to cuddle with you – whether that's napping on your lap, resting on your chest, or lying next to you – it's a sign that they trust you."

The Cuddle Decoder features four cuddle styles to help cat owners decipher some of the delightful details behind their cat's cuddling behavior:

  • The Leg Warmer: It's not just stylish feline footwear – when your cat nuzzles your legs, she's mirroring the way cats naturally use close contact as a form of showing affection.
  • The No Boundaries Bestie: This in-your-space affection is an incredible compliment, because cats only share their personal space with people they've bonded with.
  • The Playful Paramour: Engaging in playful pouncing, hide and seek, and other fun with your cat is a great way to not only provide mental stimulation, but also strengthen your relationship.
  • The Near & Dear: Even if your cat isn't cuddling right next to you, just being in your presence shows they trust you and are comfortable around you. One sign to look for to see if your cat is feeling calm and relaxed is the "slow blink." If you notice your cat slow-blinking at you, offer a slow blink back.

The Cuddle Collection by Fancy Feast is available for $62.14, while supplies last. To purchase the Cuddle Collection by Fancy Feast, learn more about the Cuddle Decoder or to share a special Fancy Feast Valentine featuring the iconic Fancy Feast cat, visit

*2019 Purina Brand PR PBS study on Valentine's Day, among 1,004 dog and cat owners in the US

** 2023 $ Share of Wet Cat in Combined Nielsen AOC + Pet Retail + ECOM + VET L52 weeks ending 1/7/23.

About Purina
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina Cat Chow, Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition. Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations.

Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive. Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit or subscribe here to get the latest Purina news.


For further information: Stephanie Lish (

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order pet care coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.