European natural wood dog chew company Canophera expands distribution with Burlo Pet Services to independent retailers across Wisconsin, Minnesota, Iowa and Chicagoland in Illinois; chews are now sold in almost 20 European countries, across North America

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NEW BERN, North Carolina , July 27, 2022 (press release) –

Burlo will bring CANOPHERA to independent retailers throughout Wisconsin, Minnesota, Iowa and Chicagoland (Illinois).

“The Original” natural wood dog chews, CANOPHERA has quickly become the world’s leading producer and distributor of the“original” all-natural wood dog chews and is now proud to announce their distribution partnership with Burlo Pet Services. Burlo will bring CANOPHERA to independent retailers throughout Wisconsin, Minnesota, Iowa and Chicagoland (Illinois).

CANOPHERA’s co-founders Sebastian Klafka and Benjamin Lemm were inspired to launch the company in 2012 based on their deep love for dogs with an unwavering dedication to sustainability and pet health. Since the initial launch, CANOPHERA went from a small start up to a global leader of natural wood dog chews, now supplying these favorite wood chews to almost 20 countries in Europe and now independent retailers across the USA and North America under new leadership from Rob Johnson, President of CANOPHERA, LLC.

“We are thrilled to keep the momentum of CANOPHERA’s distribution success with a partnership with Burlo,” says Rob Johnson, president of CANOPHERA LLC. “Drawing from Burlo’s extensive independent retailer networks throughout Wisconsin, Minnesota, Iowa and Chicagoland, this partnership of support serving pet retail partners is the perfect next step for our company and distribution goals.”

Gene Large, co-owner of Burlo, adds, “ Burlo is thrilled to be one of CANOPHERA’s first distribution partners in the United States. The brand offers our independent pet retailers and other wholesale accounts with incredibly high-quality and innovative products. CANOPHERA has been a quick hit here at Burlo and we’re excited to continue the early momentum we’ve gained after launching the line earlier this year.”

“The Original” all-natural wood dog chews, CANOPHERA Chew Sticks are made from caffeine-free coffee wood, which is a natural byproduct during coffee production, so no tree is uprooted or cut down for production. Made from the best materials mother nature has to offer, CANOPHERA’s sticks are particularly resilient and less likely to splinter, and are 100% vegan and free from any harmful additives.

For more information on CANOPHERA and how it will drive revenue for your business, or to place an order for products of their beautiful display for your store, please visit or email For more information on Burlo Pet Services, Inc., please visit


Combining our deep love for the planet and for dogs and learning to better understand their unique behaviors, we set out to satisfy their basic needs through creating a more sustainable, natural and safer line of wood chew products for dogs: CANOPHERA. What started as a small-scale company in 2012 soon grew into Europe’s leading producer and distributor of natural dog chews. Together with our sales partners, we supply to nearly 20 countries in Europe and are now expanding all over the USA with new products, display/POP, and more. With over a million products sold since 2018, we seek to improve dogs’ lives everywhere and drive revenue for our retailer and distributor partners.

About Burlo Pet Services, Inc.

Founded more than 25 years ago, Burlo Pet Services is a growing family-owned distributor of pet food and supplies based in Grafton, Wisconsin. We service independent pet specialty stores, doggy daycares, vet clinics, kennels, rescue organizations, and lawn/garden, farm/home, and hardware stores throughout Wisconsin, Minnesota, Iowa and Chicagoland (Illinois). At Burlo, we focus on products that are not only unique, but that also offer superior nutrition and benefits as well as competitive price points. Our brand portfolio is largely made up of vendors whose products are made in the Midwest or elsewhere around the United States. By keeping our distribution network relatively small, we are able to provide more of a personal service to each customer, allowing us to focus more on educating retailers and consulting with them on where each product line fits in their stores. For more about Burlo Pet Services, please visit

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