A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Recent Articles

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Gen-Z, millennial-loved fragrance brand DedCool launches online at Sephora with six of its best-selling scents; brand also creates laundry detergent and air freshener using its Taunt scent, expanding Sephora into two new product categories

Lenzing to increase production capacity by 25% for luxury lyocell yarn Tencel Luxe, catering to growing sustainability demand driven largely by Gen Z, millennials; Tencel Luxe achieved five times sales growth by volume in 2021 compared to previous year

American Cleaning Institute survey finds 72% of college students were unprepared to clean on their own when first at college; students cite lack of motivation, time, cleaning supplies or knowledge as obstacles, note connection between cleaning and health

Johnson & Johnson Consumer Health launches Vivvi & Bloom, a new skin- and hair-care brand for babies and toddlers with millennial and Gen Z parents; initial products are wash and shampoo cleansing gel, face and body lotion, scalp and body massage oil

McKinsey finds workers aged 18-34 are nearly 60% more willing to quit than their older peers if choice of remote work is taken away; ManpowerGroup study finds industries with jobs that can't be done from home are falling out of favor with recent graduates

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