A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Recent Articles

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In October 2023, 61.4% of 2023 high school graduates ages 16 to 24 were enrolled in colleges or universities; among 20- to 29-year-olds with bachelor's degrees in 2023, 70.2% were employed: Dept. of Labor

DS Smith wins Manufacturing & Engineering Company of the Year award at British HR Awards 2024; company recognized for the transformation of its graduate program to make it more appealing to Gen Z graduates

5WPR report reveals splurge spending behavior for beauty and personal care is on the rise in 2024, with consumer interest up 6% annually, putting the category in the top five splurge categories for the first time; Gen Z leads growing focus on self-care

Executive Perspective: KFC has made progress past couple of years toward objective of attracting younger and more diverse customers by launching boneless, portable offerings like chicken sandwich, wraps, bowls, says Chief Marketing Officer Nick Chavez

Campbell Soup's Kettle Brand launches its new, limited-edition Gochujang Flavored Chips; new flavor comes amid growing interest among Gen Z and Millennials in sweet and spicy flavor combinations, as well as increasing popularity of Korean cuisine in US

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