A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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Recent Articles

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Young adults now more likely to vape than to use traditional cigarettes, according to Medical University of South Carolina report; many, dubbed 'never smokers', are unlikely to start smoking combustible cigarettes

Report finds 51% of Gen Z 'always/frequently' chooses a place to shop due to its store brands, 52% say store brands are reliable; analyst says reliability is a stronger purchase predictor than any other measure, including income, monthly spend: PLMA

K-beauty brands can tap into opportunities presented by the gap in products for younger consumers in Japan, where the mature population is prioritized, says industry expert; brands can attract younger users with affordable, playful and colorful products

Thayers' survey finds 20% of Americans confess to not having a skin-care routine, while Gen Z is more likely to skip skin-care steps than other generations; 64% of Americans say effectiveness is most important element when picking skin-care brands

L'Occitane's Brazillian-inspired skin and body care brand Sol de Janeiro targets millennial, Gen Z travelers with APAC travel retail debut, partnering with Heinemann Australia for the launch

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