A comprehensive view of Millennials & Gen Z. This page highlights a small sample of our full coverage.
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FSN E-Commerce Ventures, parent company of Indian beauty firm Nykaa, sees opportunity in Gulf markets for online beauty sales on rising demand from young consumers; its beauty brands Nykaa Cosmetics, Earth Rhythm aim to open physical stores by next year

Global fragrance market forecast to hit US$57.60B by 2027 with CAGR of 8.73% from 2022-2027; drivers are surging Gen Z, millennial population experimenting with concepts and brands, growing disposable income and exposure to foreign lifestyle trends: study

Gen Z beauty trends include preference for sustainable features, clean beauty claims, price sensitivity, individual expression; Gen Z's participation in user-generated content makes social media, social commerce essential for brands: ResearchAndMarkets

PepsiCo India launches TV ad campaign with actor Salman Khan encouraging younger consumers to try the beverage, which the campaign says now has an elevated refreshing experience that has more fizz

Among US college students using pod-based e-cigarettes, 67% previously tried to quit, but 89.3% had neither used nicotine replacement therapy nor prescription medicine; use of e-cigarettes, Juul or menthol flavors tied to reduced nicotine autonomy: study

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