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Recent Articles

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Better Choice introduces Halo Pet marketing campaign to celebrate pet parenthood in support of new super-premium, natural pet food brand Halo Elevate; campaign targets millennial and Gen Z pet parents through YouTube, Instagram, Facebook and TikTok

Dior Beauty launches WhatsApp campaign with brand ambassador, Blackpink member Jisoo, to give Instagram followers access to four days of exclusive content; campaign is part of new technology partnership with global communications platform Infobip

CEO of beauty retailer Lush 'happy to lose' US$13M by deleting Facebook, TikTok, Snapchat accounts over teen mental-health harms, saying Lush had 'no choice' given Meta ignored its own research about Instagram's adverse impact on teen girls' mental health

Lush to deactivate Instagram, Facebook, TikTok, Snapchat accounts in effort to help consumers' mental health challenges; brand's new social media policy discontinues use of social media until platforms take action to provide safer environment for users

Opt-in rates for beauty samples and further brand information are higher when campaigns work with major influencers versus micro influencers on Instagram, according to beauty sampling tech startup Odore; major influencers have over one million followers

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