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Better Choice introduces Halo Pet marketing campaign to celebrate pet parenthood in support of new super-premium, natural pet food brand Halo Elevate; campaign targets millennial and Gen Z pet parents through YouTube, Instagram, Facebook and TikTok
Published: June 07, 2022 by Pet Plus Magazine
Dior Beauty launches WhatsApp campaign with brand ambassador, Blackpink member Jisoo, to give Instagram followers access to four days of exclusive content; campaign is part of new technology partnership with global communications platform Infobip
Published: May 09, 2022 by Business Wire
CEO of beauty retailer Lush 'happy to lose' US$13M by deleting Facebook, TikTok, Snapchat accounts over teen mental-health harms, saying Lush had 'no choice' given Meta ignored its own research about Instagram's adverse impact on teen girls' mental health
Published: November 29, 2021 by Business Insider
Lush to deactivate Instagram, Facebook, TikTok, Snapchat accounts in effort to help consumers' mental health challenges; brand's new social media policy discontinues use of social media until platforms take action to provide safer environment for users
Published: November 22, 2021 by Canada Newswire
Opt-in rates for beauty samples and further brand information are higher when campaigns work with major influencers versus micro influencers on Instagram, according to beauty sampling tech startup Odore; major influencers have over one million followers
Published: October 18, 2021 by CosmeticsDesign-Europe.com

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