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Freshpet creates 30-second spot that stars singer Meghan Trainor with her four canine companions, singing a custom 'I'm a Dog Mom' track; the push is running across streaming platforms TikTok, Instagram, Facebook and YouTube

84 Lumber partners with HGTV influencer and contractor Steve Ford for DIY project videos, launching on National DIY Day on April 6; videos to stream on TikTok, Facebook, Instagram

Wag! Group completes acquisition of WoofWoofTV, marking Wag!'s entrance into the distributed media space; WoofWoofTV has an annual reach to an audience of over 800 million on Instagram and Facebook, 5 million on YouTube, and nearly 25 million on Snap

The Star Tribune agrees to pay subscribers US$2.9M to settle lawsuit alleging it illegally shared subscriber data with Facebook; class action lawsuit, filed last year in US District Court in Minnesota, was filed under Video Privacy Protection Act

Kellanova's work with marketing analytics firm VidMob has helped the snacking company find the best tone and messaging for boosting consumer engagement with its Pop-Tarts Bites ads on Facebook and Instagram, company official says

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