Diamond Packaging to celebrate Earth Day at Seneca Park Zoo by helping children plant trees, seeds for butterfly gardens as part of its ‘Trees into Cartons, Cartons into Trees’ TICCIT program; saplings, seeds will be planted in biodegradable cartons

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ROCHESTER, New York , April 18, 2022 (press release) –

Diamond Packaging will celebrate Earth Day by partnering with the Seneca Park Zoo on Saturday, April 23, 2022 from 10 AM to 4 PM to help kids plant trees and seeds for butterfly gardens.

Diamond employees will help children plant trees as part of the TICCIT (“Trees into Cartons, Cartons into Trees”) program, an educational outreach program for school-aged children held every year to honor Earth Day and highlight the renewability and sustainability of paper and paperboard packaging.

Children will be given a Colorado blue spruce sapling and soil, and instructed how to plant the sapling in a paperboard folding carton (which biodegrades over time) supplied by Diamond.

Diamond will also help children plant wildflower seeds (selected to work as habitat for native monarch butterflies) in a specially-designed, paperboard folding carton to coincide with the Seneca Park Zoo’s Butterfly Beltway conservation project. The goal of the project is to add more gardens, inspire others to plant gardens, and reach more people about the importance of butterfly conservation.

Now in its eighth year, Diamond's Earth Day partnership with the Zoo is an ideal way to educate and inspire visitors about conservation. It is also an opportunity for Diamond to discuss its industry-leading sustainability initiatives, including utilizing FSC® certified paperboards, using clean, renewable wind energy for 100% of its electrical energy requirements, achieving zero manufacturing waste to landfill (ZMWL) status, and path to carbon neutral.

About Diamond Packaging

Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures folding cartons for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, cannabis, and consumer electronics industries. Its client portfolio includes Bausch + Lomb, Coty, Charlotte’s Web, Columbia Care, Kendo, L’Oréal, Otter Products, Procter & Gamble, Revlon, Shiseido, and many other Fortune 500 companies. Diamond differentiates itself through award-winning creative design, packaging innovation/technical expertise, its greenbox sustainability initiative, and the Global Packaging Alliance® (GPA). For more information visit www.diamondpackaging.com, or follow Diamond on Facebook, Twitter, Instagram, and LinkedIn.

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Dan Rivard
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