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Recent Articles

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Macy’s Flower Show will feature Christian Dior Parfums; brand will create exclusive exhibition within the springtime oasis for customers to re-discover its iconic fragrance, Miss Dior, from March 24-May 12

Nordstrom launches 'The Corner,' a dedicated space inside its New York City flagship for pop-up events and brand takeovers

Marks & Spencer expands Nobody's Child pop-up shops to 48 additional locations; average customer spend on womenswear increased 8.6% in stores featuring the pop-up shops

Unilever taps into TikTok's ‘cleanfluencers’ trend with new in-store activation with Asda to promote its household brands; interactive digital screens at the front of the store allows shoppers to select and see videos on their cleaning interest

Mucinex introduces Fast-Max Kickstart, a multi-symptom cold and flu relief product, and celebrates product launch with a two-day pop-up café in Manhattan, offering free coffee with TV personality Nick Viall and mascot Mr. Mucus

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