A comprehensive view of Customer Loyalty / Rewards Programs. This page highlights a small sample of our full coverage.
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Recent Articles

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JCPenney launches JCPenney Rewards and Credit Program, a free loyalty program that aims to deliver up to US$500M to customers; program is part of US$1B reinvestment plan to further improve customer experience and operational efficiencies

Lowe's partners with Lionel Messi, Inter Miami CF, and CONMEBOL Copa América 2024 USA, making Messi the first soccer player to join Lowe's Home Team, a lineup of top NFL and NBA athletes; multiyear agreement includes loyalty program benefits

Euromonitor: Gamification boosts customer engagement in loyalty programs, with digital consumers preferring exclusive experiences, rewards; trials by Walmart, Aldi have proven successful, while AI technology offers further potential for personalization

New York senate bill would automatically apply digital-only coupons offered through grocers’ loyalty programs to senior citizens; bill aims to address trend of loyalty cards and newspaper coupons being replaced by mobile apps, which seniors may not use

Rent the Runway reports Q4 subscription, reserve rental revenue down 4.4% year-over-year to US$65.4M, while revenue from advertising and resale up 48.6% to US$3.4M; company is increasing focus on resale to drive incremental cash flow, customer loyalty

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