June 5, 2025 (Wm Morrison Supermarkets PLC (Morrisons) (via LinkedIn)) –
Wm Morrison Supermarkets PLC (Morrisons) posted 15 LinkedIn updates from May 29 to June 5, 2025. The company's posts covered a wide range of topics, including corporate updates, sustainability initiatives, diversity and inclusion efforts, marketing strategies, and community engagement. Let's delve into the key areas of focus for Morrisons during this period.
Corporate Leadership and Strategy
Morrisons demonstrated a commitment to strengthening its leadership team with several key appointments. The company welcomed Matt McLellan as the new Group Customer, Data & Media Director, bringing extensive experience in customer insight, data strategy, and loyalty programs. Tim Conder joined as the new Trading Director for Non-Food and Frozen, bringing a strong commercial and category background. Claire Farrant was appointed as the new Group Marketing Director, known for her expertise in food retail, digital, and brand strategy. Emma Pacey joined as the Trading Director for General Merchandise, bringing over two decades of commercial retail experience.
These strategic hires underscore Morrisons' focus on enhancing its customer-centric approach, data capabilities, and commercial strength across various product categories. The company's leadership, including CEO Rami Baitiéh, is clearly positioning Morrisons for its next phase of growth and transformation in the competitive UK retail landscape.
New Customer and Data Director appointed
Trading Director for Non-Food joins team
Group Marketing Director brings fresh perspective
General Merchandise gets new Trading Director
Sustainability and Community Engagement
Morrisons showcased its commitment to sustainability and community support through various initiatives. The company celebrated saving 3 million bags through its partnership with Too Good To Go, highlighting its efforts to reduce food waste. The Morrisons Foundation marked its 10th anniversary, having donated over £45 million to thousands of charities across the UK. To commemorate this milestone, Morrisons announced a double match funding program for employee fundraising efforts.
The company also engaged in local cultural events, such as supporting the Bradford Stories Bus as part of Bradford's UK City of Culture 2025 celebrations, offering free books and workshops to families. Additionally, Morrisons announced its role as the official fresh vegetable provider to the London Vegetable Orchestra, showcasing a creative approach to promoting fresh produce.
Milestone reached in food waste reduction
Foundation celebrates 10 years of giving
Supporting literacy through mobile library
Innovative partnership with vegetable orchestra
Diversity, Inclusion, and Corporate Social Responsibility
Morrisons demonstrated its commitment to diversity and inclusion through various posts. The company celebrated Pride Month, highlighting its support for the LGBT+ community through charitable donations and partnerships. Morrisons also emphasized its commitment to ethnic diversity within its workforce, acknowledging the importance of creating an inclusive workplace where everyone feels supported and able to thrive.
The company's social responsibility efforts were further exemplified by its support for Alzheimer's Society and Alzscot HR, with in-store collection drives to raise funds and awareness for dementia support. These initiatives reflect Morrisons' dedication to making a positive impact on society and fostering an inclusive environment for both employees and customers.
Pride Month celebrated with charitable support
Commitment to ethnic diversity highlighted
Alzheimer's awareness and fundraising drive
Business Operations and Customer Focus
Morrisons shared insights into its operational strategies and customer-centric approach. The company's "Teamtalk" updates provided glimpses into various aspects of the business, including trade deals, internal Net Promoter Score (NPS) reviews, and cyber security measures. These regular updates demonstrate Morrisons' commitment to transparency and continuous improvement in its operations.
The company also highlighted its success in the franchise sector, with partner Highland Fuels winning the Forecourt Retailer of the Year award at the Scottish Local Retailer Awards 2025. This recognition underscores Morrisons' strength in partnerships and its ability to deliver excellence across various retail formats.
Furthermore, Morrisons showcased its international presence through participation in the British Food Festival in Qatar, where its products have been available for nearly five years, indicating the company's efforts to expand its global footprint and brand recognition.
Internal updates focus on customer service
Franchise partner wins industry award
International presence at Qatar food festival
Employer Branding and Recruitment
Morrisons made efforts to enhance its employer brand by sharing insights into the company's culture and opportunities. A post highlighting lesser-known facts about Morrisons as an employer aimed to attract potential candidates by showcasing the company's commitment to development, diversity, and purpose-driven work. This approach demonstrates Morrisons' focus on talent acquisition and retention in a competitive job market.
Employer branding highlights company culture
In conclusion, Morrisons' LinkedIn activity during this period reflects a company focused on strategic growth, sustainability, diversity and inclusion, and customer-centric operations. With new leadership appointments, community engagement initiatives, and a strong emphasis on corporate social responsibility, Morrisons is positioning itself as a forward-thinking retailer committed to making a positive impact on its employees, customers, and communities.
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