Close

Wageningen University & Research studies regenerative agriculture adoption among 40 farmers; research identifies diverse motivations and challenges in transition from conventional farming

May 20, 2025 Press Release 2 min read

Exclusive Industry Insights

By submitting, you agree to our Privacy Policy

Share this article:

May 20, 2025 (press release) –

Regenerative agriculture is a method of farming that aims to restore and enhance soil health, ecosystems, and biodiversity—in short, to support living soils. While organic farming is now widely recognised and certified through labels like SKAL or BIO, regenerative farming is still in its early stages.

Still evolving

Manshanden: “In this research—which I’m conducting together with my colleagues Harry Kortstee and Hilde van den Hoorn—we are focusing on agricultural innovation and identifying viable, real-world examples. We estimate that it will take at least five to ten years before regenerative farming becomes a fully-fledged market concept. Because the costs and benefits involved in the transition are still uncertain, it is currently a risky investment for banks and other financial backers.”

Initial findings suggest that the shift from conventional to regenerative agriculture is well underway. Understandably, farmers want to see quick results from their efforts. Hilde van den Hoorn notes: “But measuring the effects is often complex. Regenerative agriculture is not a fixed concept, which makes it difficult to create standardised and reliable models for measurement.”

Manshanden adds: “Data processing and storage are also still challenges. Some farms still keep their financial records by hand, so digitalisation is needed first. Still, we are able to assess outcomes in other ways—for example, by analysing what eventually ends up in surface water.”

Research in practice

Within these projects, forty farmers have either started or taken further steps in developing a regenerative business model. The group is diverse, with varied starting points and motivations. Each participant received guidance in creating a business development plan, including a tailored monitoring protocol.

Manshanden: “One farmer sees it as stewardship—passing the farm on in better condition to the next generation. Another is focused on boosting biodiversity or contributing to societal goals. What unites them is their ambition and the fact that none of them are thinking about quitting anytime soon.”

He continues: “In our research, we looked at both the costs and benefits of regenerative practices, as well as the barriers and opportunities they involve. One key lesson from this project is: show successful and profitable examples. By highlighting innovations and smart market strategies, regenerative farming can become a more attractive economic option for other farmers.”

ReGeNL

The insights from this research are being carried forward in the ReGeNL Growth Fund project. This transition programme aims to transform the Dutch agricultural sector into a regenerative, sustainable, and future-proof system. The programme is a collaboration between 54 organisations, including Wageningen University & Research.

Between now and 2030, ReGeNL will support one thousand farmers in switching to regenerative agriculture, backed by a sound business case. The goal is for the programme to become a leading example—both in the Netherlands and internationally.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistribute or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Stay Ahead of Changes

Don't Wait. Stay Informed.

The world and your industry are changing too fast. You need to know what's happening, and our Legislation Monitor can help. It's a critical resource for anyone who wants to stay ahead of regulatory and legal challenges. Then, discover the other ways that Industry Intelligence Inc. can help your business.

Cookie Preferences

This website uses cookies to enhance your browsing experience, analyze site performance, and deliver personalized content. We use a minimal cookie to remember your preferences. For detailed information about our cookie usage, please review our Privacy Policy.