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UPM Raflatac LinkedIn highlights sustainable labeling advancements; product passport prototypes cover over 90% of global sales, aligning with upcoming EU regulations and enhancing customer decisions through data transparency

May 15, 2025 UPM Raflatac Inc. (via LinkedIn) 3 min read

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May 15, 2025 (UPM Raflatac Inc. (via LinkedIn)) –

UPM Raflatac Inc. posted 5 LinkedIn updates from May 8 to May 15, 2025. The company's posts primarily focused on sustainable labeling solutions, customer engagement, and regulatory compliance. Let's explore the key highlights from UPM Raflatac's recent activities.

Sustainable Product Innovations and Data Transparency

UPM Raflatac is leading the way in sustainable labeling by introducing product footprint data directly into customer quotes. This groundbreaking initiative, known as product passport prototypes (PPPs), covers over 90% of UPM Raflatac's label products by global sales volume. Flora D'Souza, Manager of Label Life at UPM Raflatac, emphasized the company's pride in being the first in the labeling industry to offer this exclusive service.

The PPPs are designed to empower label converters to make informed material choices, reduce Scope 3 emissions at the source, respond swiftly to customers' sustainability inquiries, and align with upcoming EU regulations like ESPR (European Sustainability Reporting Standards). This innovation is particularly significant as raw materials account for 70-90% of a converter's environmental impact, making data-driven decisions crucial for sustainability efforts.

Sustainable labeling through data transparency

Customer Engagement and Product Showcase

UPM Raflatac hosted a successful Customer Day event in Johor Bahru, Malaysia, on April 29th. The event served as a platform to showcase the company's innovative and sustainable labeling solutions for various industries, including food, home & personal care, pharmaceuticals, and durable goods. UPM emphasized its commitment to addressing challenges at the fundamental level, using sustainable feedstocks to create alternatives to fossil-based materials, de-fossilize value chains, and enable circularity.

The event also featured a collaboration with EPSON, who shared valuable insights about digital printing, adding significant value to the gathering. This customer-focused approach demonstrates UPM Raflatac's dedication to engaging with its clients and promoting sustainable solutions across different sectors.

Customer Day showcases sustainable solutions

Regulatory Compliance and Industry Insights

UPM Raflatac is actively addressing the challenges posed by new EU packaging regulations, particularly the Packaging and Packaging Waste Regulation (PPWR). The company shared insights from Carsten Bertram of Henkel Consumer Brands on how brand owners can adapt their packaging strategies to comply with the PPWR, which mandates that all packaging must be designed for recycling by 2030.

By providing this information, UPM Raflatac positions itself as a knowledgeable partner for brands navigating the complex landscape of sustainability regulations, reinforcing its commitment to both environmental responsibility and customer support.

Navigating EU packaging regulations

Innovative Product Showcase at FESPA Global Print Expo

UPM Raflatac showcased its innovative DecorEase product at the FESPA Global Print Expo 2025. DecorEase is a self-adhesive wallpaper designed for quick, tool-free wall transformations, featuring the company's solvent-free micro-tac® adhesive technology. This product offers secure adhesion to various surfaces and clean removal, even after long-term use, making it ideal for rentals, retail, and temporary spaces.

The nonwoven material is compatible with HP Latex, UV inkjet, and dry toner printers, demonstrating UPM Raflatac's commitment to versatile and sustainable printing solutions. By showcasing DecorEase at a major industry event, the company reinforces its position as an innovator in the labeling and adhesive materials sector.

DecorEase innovation at FESPA Expo

UPM Raflatac's recent LinkedIn activity reflects a company deeply committed to sustainability, innovation, and customer engagement. From introducing transparent environmental data to showcasing sustainable products and providing insights on regulatory compliance, UPM Raflatac continues to position itself as a leader in the labeling industry, driving positive change and supporting its customers in meeting evolving sustainability demands.

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