May 22, 2025 (press release) –
The latest and exciting NEW issue of The Page, the magazine produced by Two Sides to promote the sustainability and value of print, is now available!
In the latest edition of The Page, we take a first look at Two Sides Trend Tracker, the global survey exploring consumer perceptions on print, paper, packaging, tissue and the environment. We also look at:
- a review of the first Love Paper Week which ran from the 3rd – 7th of February
- an update on the Anti-Greenwash campaign
- the results of the Two Sides member survey
- upcoming industry events
- and more…
Our popular recurring section, ‘Fresh Thinking’, provides a round-up of fantastic print, paper and paper packaging case studies, which include: paper-packaged highstreet underwear, Japanese beer brewed especially for book lovers, paper-based aerosol caps and more.
So, wherever you are, whatever you are doing, take some time to relax and read the latest about Two Sides and the medium it is working hard to promote. Please share this issue with friends, colleagues and anyone else interested in the value of paper for a sustainable world.
We’d like to thank to Denmaur for providing the paper, and to Healeys for printing The Page.
To read all issues of The Page, go to www.twosides.info/the-page
Don’t forget to subscribe to receive your printed edition of The Page!
The latest and exciting NEW issue of The Page, the magazine produced by Two Sides to promote the sustainability and value of print, is now available!
In the latest edition of The Page, we take a first look at Two Sides Trend Tracker, the global survey exploring consumer perceptions on print, paper, packaging, tissue and the environment. We also look at:
- a review of the first Love Paper Week which ran from the 3rd – 7th of February
- an update on the Anti-Greenwash campaign
- the results of the Two Sides member survey
- upcoming industry events
- and more…
Our popular recurring section, ‘Fresh Thinking’, provides a round-up of fantastic print, paper and paper packaging case studies, which include: paper-packaged highstreet underwear, Japanese beer brewed especially for book lovers, paper-based aerosol caps and more.
So, wherever you are, whatever you are doing, take some time to relax and read the latest about Two Sides and the medium it is working hard to promote. Please share this issue with friends, colleagues and anyone else interested in the value of paper for a sustainable world.
We’d like to thank to Denmaur for providing the paper, and to Healeys for printing The Page.
To read all issues of The Page, go to www.twosides.info/the-page
Don’t forget to subscribe to receive your printed edition of The Page!
Download The Latest Issue Of The Page
The Exploring the effectiveness Anti-greenwash wins and sustainability of print The latest success stories media in the UK in Two Sides’ fight against Summer 2025 misleading messages — Brand handshake The crucial role of the Page_ envelope in the continuing success of direct mail — Boiling point Professor Mark Maslin on the causes and consequences of climate change FORESTS & PAPER THE CONSUMERS’ VIEW ThePage _p01_v4 copy.indd 1 06/05/2025 14:52 02 | TWO SIDES.INFO T H E I S S U E I N N U M B E R S 77% The percentage of mail that was read or looked by consumers in Q4 2024 | 03 62% The percentage of Europeans that say climate change is the main reason they increased recycling | 03 33% The percentage of European consumers that say they suffer from digital overload | 08 25% The percentage of European consumers who believe the European paper recycling rate is above 60% | 09 £10tr The value of the global green economy | 11 November 4 The date of the 2025 Two Sides Power of Print Seminar | 12 18% The percentage of consumers that are willing to pay more for recyclable packaging | 13 “A well-crafted envelope creates anticipation and builds excitement” 10 ThePage_pp02-03_v3.indd 2 06/05/2025 14:59 THE PAGE_NEWS | 03 FIND OUT MORE Two Sides is a not-for-profi t global initiative promoting the unique sustainable and attractive attributes of print, paper and paper packaging. Two Sides members span the entire print, paper and packaging value chain, including forestry, pulp, paper, packaging, inks and chemicals, fi nishing, publishing, printing, envelopes and postal operators. — THE PAGE Published by Two Sides www.twosides.info Content by Soul Content www.soulcontent.co.uk — FOR SOUL CONTENT Editor Sam Upton MAIL READING RATES Design Ian Findlay — FOR TWO SIDES HIT ALL-TIME HIGH Josh Birch THE LATEST JICMAIL results show Jonathan Tame that mail is going from strength to — strength, with 77% of mail being read Print Healeys Printers Ltd or looked at in the crucial Q4 2024 www.healeys-printers.co.uk trading period. This is an all-time Paper Denmaur Paper Media high for mail since JICMAIL began www.denmaur.com tracking consumer behaviour eight — years ago. Two Sides UK The results also showed iCon Centre, Eastern Way, Daventry, impressive levels of engagement, Northamptonshire, UK, NN11 0QB with the average piece of direct mail enquiries@twosides.info interacted with for 133 seconds +44 (0)1327 262 920 across a 28-day period, while the www.twosides.info average door drop generates 56 @TwoSides seconds of attention. ©2025 Two Sides With 6% of mail prompting a purchase – half of which was online – JICMAIL now regards mail as a ‘Super Touchpoint’, a channel that has a central role in attracting The climate change infl uence consumer attention, deepening A NEW REPORT by Pro Carton has found that 62% of customer relationships and igniting Europeans regard climate change as the key reason for household conversations. them increasing their recycling in the last 12 months. — The organisation’s 2025 European Consumer Packaging To fi nd out more about the Perceptions Survey also found that 57% of Europeans JICMAIL Q4 2024 results, say that living sustainably has become more important go to bit.ly/JICMAIL-Q4-2024 to them over the past year and 67% think recycling is the most promising method to combat climate change. 67% Released on the same day as Global Recycling Day on March 18, the Two Sides would Pro Carton study involved interviews with over 5,000 consumers across like to give a warm OF EUROPEANS the UK, Germany, France, Italy, and Spain to explore shifting attitudes welcome to these THINK RECYCLING towards sustainability and packaging preferences. IS THE BEST new members... The study also revealed a clear preference for sustainable packaging WAY TO COMBAT CLIMATE CHANGE solutions, with 89% of consumers stating they would choose cartonboard over plastic when given the option, and 65% citing ease of recyclability Birch Print as a deciding factor, alongside resealability and the use of natural, Citipost Mail renewable materials. Dufaylite Developments — iQ Digital House To download the full report, go to bit.ly/Packaging-Perceptions Sponsored by Touch Design UK Print.com Visitor International S P O N S O R E D B Y ThePage_pp02-03_v3.indd 3 06/05/2025 14:59 04 | TWO SIDES.INFO LOVE PAPER WEEK the world’s first Love Paper of topics, from packaging and SEE YOU NEXT YEAR Week was hailed a success after education to forest growth and the The first Love Paper Week is just a large number of companies and environmental impact of paper the beginning of an annual event organisations around the world got compared to online media. that will increase in activity involved to spread the message that Along with thousands of views of and engagement, informing and paper is a highly sustainable, effective the social media posts, stories on educating more and more people and attractive medium. the initiative were also published in around the world about paper and Taking place on 3-7 February 2025, trade publications such as PrintWeek its sustainable advantages. the event aimed to raise consumer and Packaging News, while a large “ We are “We are delighted at the response awareness of the sustainability of number of companies and industry paper and paper-based packaging. delighted to the first Love Paper Week,” said organisations lent their support Birch. “Supported by the industry, Using a combination of social media by highlighting the campaign on at the messages, graphics and videos, email response the goal is to grow the event year by their websites. These included the year to reach millions of consumers. footers, virtual backgrounds and Love Professional Publishers Association, to the first We want to mobilise everyone in the Paper Week branding, it increased Denmaur, Fedrigoni and Reach Love Paper world of paper, from direct mail and the knowledge of consumers, clients Printing Services. Week” print publishers to sack paper and and colleagues on a national and Further afield, messages of support corrugated card, to celebrate Love international scale. also came from the Federation of Paper Week every year.” “The aim of the initiative is to inform European Producers of Envelopes and — a wide range of people about why Light Packaging (FEPE) and LEIPA For more information on the paper is such a sustainable, effective Group. Love Paper Week also ran 2025 Love Paper Week, go to and attractive medium,” explained internationally in North America and lovepaper.org/lovepaperweek Josh Birch, Campaign Manager for a range of countries in South America, Two Sides UK. with each region having their own dedicated landing pages. INDUSTRY ACTIVITY In addition, National Book Tokens The activity for Love Paper Week held an highly popular Instagram comprised a series of social media competition in partnership with Love posts, each giving a different fact Paper during Love Paper Week to win on paper that highlighted its a planner and a £20 National Book important role in sustainability. Token – their third most engaged post The posts covered a wide range in the previous 30-day period. ThePage_pp04-05_v2.indd 2 06/05/2025 15:09 TWO SIDES_ANTI-GREENWASH | 05 ANTI-GREENWASH LATEST 65% 76% believe they want the right to should not be choose and not charged more be pushed down for a paper bill a digital route the two sides Anti-Greenwash HMRC REVIEW 17,500 trees. We want to reduce this campaign is continuing its successful The fi rst Anti-Greenwash success in more to have a positive impact on the work, with His Majesty’s Revenue and 2025 began when adverts promoting world we live in.” Customs (HMRC) and Santander the the HMRC app ran with the headline Two Sides engaged Santander, latest organisations to amend their ‘Go Paperless with the HMRC app’. pointing out the misleading customer communications. Underneath, the copy ran: “We’re message, and the bank has agreed Greenwashing is the use of reducing the number of paper letters to remove the message from all its misleading and unsupported we send. Make sure you don’t miss communications. “For this case we environmental claims to persuade any important updates from us by have identifi ed the root cause and people that moving online will help opting into paperless letters in the the relevant processes are being the environment. HMRC app today. Join 6 million rectifi ed,” replied Santander’s UK Not only do statements such as people already saving paper and Head of Sustainability. “Additionally, “Go paperless, save trees and help helping the environment.” anti-greenwashing training will be save the planet” and “Go green, go Following engagement provided to the relevant teams to paperless” ignore the environmental from Two Sides, the HMRC prevent reoccurrence.” Below: the letter impact of digital communications, Policy Correspondence Unit from HMRC that sparked Two Sides’ they contravene UK advertising replied: “Further to our recent THE RIGHT TO CHOOSE anti-greenwash regulations and breach the CAP correspondence with Mr Tame, The latest Two Sides Trend Tracker intervention Code and DEFRA rules. we are reviewing the language used report has found that European to promote the HMRC app through consumers are increasingly our communications channels. concerned about being moved online We are taking action to rectify this to receive their bills and statements messaging as quickly as possible.” from fi nancial organisations and service providers, with 65% believing SANTANDER STATEMENT they should not be charged more for Following the HMRC success, a a paper bill and 76% wanting the greenwashing message appeared in right to choose and not be pushed a letter from Santander Bank, which down a digital route. stated: “Join over 9 million Santander — customers who are already paper- To report any instances of free. We sent 175 million pieces of greenwashing, please email paper in 2023. That’s the same as greenwash@twosides.info ThePage_pp04-05_v2.indd 3 06/05/2025 15:09 06 | TWO SIDES.INFO YOU SPEAK, WE LISTEN WE REVEAL THE RESULTS OF THE LATEST TWO SIDES EUROPEAN MEMBER SURVEY AS A MEMBERSHIP organisation, Two EUROPEAN MEMBER SURVEY Sides understands the importance of its PLEASE RATE THE IMPORTANCE OF THE FOLLOWING RESOURCES members’ opinions. To make sure we continue to produce relevant and useful resources and focus our campaigns in the right areas, we regularly survey our members to gauge their opinion on the organisation, as well as open up discussions on how we can improve our e ectiveness. Our latest survey asked our European members a series of questions that revealed a number of insights into our campaigns and priorities, as well as our resources and how they are used. Overall, we are delighted to report that the vast majority of our members value their membership of Two Sides, with 71% stating that they value that membership highly and 69% regularly telling others about the organisation and sharing our materials. KEY FOCUS for social media, and research projects were of paper communication compared with Another key question was where our rated as especially important. In particular, electronic. We are currently considering priorities as an organisation should lie. our research on consumer perceptions all comments and suggestions. Given that we run a series of campaigns towards the print, paper and packaging “We are extremely grateful to all members and events, and develop a range of industry is regarded as highly important. that took the time to answer the questions resources, there’s a wide choice, but our in our European Member Survey,” said Anti-Greenwash campaign came out as COMMENT BOX Jonathan Tame, Managing Director of most important. That was followed by the As well as gathering opinion on our existing Two Sides. “The information we receive is creation of Fact Sheets and other resources, work, we also invited our members to invaluable when it comes to planning our along with the Love Paper campaign. suggest ways in which we could improve. work and making sure that we continue to Diving deeper into the resources, we asked Alongside comments that simply expressed deliver to promote the sustainable benefi ts our members to rate the importance of the a positive response to our work, such as of paper and paper-based packaging in the wide variety of materials we develop for our “I must cite the research and signpost most e ective way possible.” members to share among colleagues, clients my customers to Two Sides 3-4 times per — and consumers. While all resources were month,” there were suggestions such as For more information on the Two Sides well received and recognised, the Myths & educating schools more on the benefi ts of European Member Survey, please email Facts booklet, Fact Sheets, ‘Factographics’ paper, and highlighting the advantages enquiries@twosides.info ThePage_pp06-07_v3.indd 2 06/05/2025 15:22 TWO SIDES_RESOURCES | 07 PRESSPLAY THE FULL RESOURCE RANGE The plan is that the new Two Sides video will soon be joined by others to create a library of videos that members can use to explain the attractiveness and sustainability of print, paper and paper TWO SIDES HAS PRODUCED the objective is to explain packaging in an easily shareable way. That library of videos will be a brand new video that shows the sustainable advantages a key part of the Two Sides resource hub, which already includes: how paper is made, from the of paper and paper-based planting of a tree all the way packaging, not only in their • The popular Myths and Facts Booklet to the paper being used to manufacture but also their • The Packaging Booklet create a printed item or piece recyclability. • A wide range of Fact Sheets of packaging. The video will be widely • A series of Insight articles Titled ‘From Tree to Paper’, available in a number of • Social media graphics and short videos the video will dispel a number languages and distributed • Research reports of myths about forests and throughout Europe, with highlight the sustainability the aim of being seen by Two Sides is constantly working to add to its range of resources, as of paper and paper packaging. as many people as possible to well as update the existing materials to ensure that they feature the With a target audience of boost the positive perception very latest research and industry thinking. marketing professionals, of paper and its large range — consumers and education, of environmental benefi ts. Access Two Sides’ range of resources at twosides.info/resources 42% reduction in carbon output by 2030 https://healeys-printers.co.uk/environmental-2/ ThePage_pp06-07_v3.indd 3 06/05/2025 15:22 08 | TWO SIDES.INFO TREND TRACKER FIRST LOOK WE REVEAL THE INITIAL RESULTS OF THE 2025 TWO SIDES TREND TRACKER SURVEY THE FIRST FINDINGS of Two Sides’ major research project, the Trend Tracker survey, has revealed a P number of key insights into people’s perceptions of print, paper and the Q RPEreFfEeRrEeNnCcEeSs AaNnDd AATtTtIiTtuUdDeESs TtoOwWaArRdDsS R ReEaAdDiInNgG,, NEeWwSs AaNnDd D DIGigITitAaLl TOTo W wHAhTa Et XeTxEteNnT tD dOo Y OyoUu A GaRgEreEe W wITiHth T HthE eF OfoLLllOoWwIiNnGg SsTtaAtTeEmMEeNnTtsS:: environment. Carried out every two years, this signifi cant piece 58% I think children and students learn more when reading printed, of research questions over 12,000 rather than digital, books and course materials 52% consumers all over the world about 57% their attitudes towards print, paper- I am increasingly concerned that my personal information held based products and the environment. electronically is at risk of being hacked, stolen, lost or damaged 56% 55% “The purpose of the Trend Tracker 48% survey is to understand changing I am concerned that the overuse of electronic devices could be damaging to my health (eyestrain, sleep deprivation, headaches) 48% consumer preferences and attitudes 46% towards print, paper, paper-based 33% packaging and tissue products,” I suffer from a digital overload 32% explains Josh Birch, Campaign 31% Manager for Two Sides UK. “It 50% allows us to keep track of changing I spend too much time on electronic devices 49% consumer perceptions and identify 49% what the industry needs to do in order 0% 10% 20% 30% 40% 50% 60% to improve consumer opinion.” Agree or Strongly Agree 2025 Agree or Strongly Agree 2023 Agree or Strongly Agree 2021 DIGITAL CONCERNS One of the key fi ndings in the report is that European consumers are increasingly concerned about the time they spend connected to ECO-WINNERS “ Consumers are digital media, with exactly half the When it comes to packaging, paper increasing their respondents stating that they spend and cardboard are clear winners for understanding of the too much time on electronic devices sustainability. When asked to choose and 33% saying they su er from their preferred packaging material high recycling rate of digital overload. based on a range of environmental, paper packaging” The overuse of digital media is visual and physical attributes, JOSH BIRCH leading to health concerns, with paper and cardboard came out top 48% of Europeans saying that they for 10 out of the 15 key attributes. are concerned that the overuse of Diving into the numbers, 75% electronic devices could be damaging of Europeans said paper and to their health, leading to problems cardboard were best for being home understand that the European paper such as eyestrain, sleep deprivation compostable/biodegradable, while recycling rate is above 60%. While and headaches. 53% said paper was the preferred the previous Trend Tracker survey “While the link between digital sustainable packaging choice. found that only 18% of respondents media and mental health has been “As well as being the preferred believed the rate was above 60%, well documented, not so much packaging material in two-thirds that percentage has risen to 25%, attention has been paid to its e ect of the key attributes,” said Birch, an increase of almost 40%. on physical health,” says Birch. “paper and cardboard were the “Not only has the report found “This is something that should favoured materials for four out of that paper and cardboard are the be explored further, alongside the the fi ve sustainable attributes. This preferred environmental choice positive benefi ts of reading print.” is demonstrated by the increasing when it comes to packaging,” says Europeans also remain concerned number of retailers that are moving Birch, “but consumers are increasing — about being moved online to receive from plastic to paper packaging.” their understanding of the high The full Two Sides their bills and statements from recycling rate of paper packaging. Trend Tracker fi nancial organisations and service AWARENESS INCREASE Increasing the awareness of the survey will be providers, with 65% believing they Perceptions about paper and the sustainability of paper and paper published in should not be charged more for a environment are a large part of the packaging is something that we May. To register paper bill and 76% wanting the right Trend Tracker survey, and the latest and the rest of the industry are your interest, to choose and not be pushed down a results show a signifi cant increase working hard to achieve, so it’s email enquiries@ digital route. in European consumers who a fantastic result.” twosides.info ThePage_pp08-09_v3.indd 2 06/05/2025 15:29 E U R O P E TWO SIDES_TREND TRACKER | 09 TREND TRACKER FIRST LOOK WE REVEAL THE INITIAL RESULTS OF THE 2025 TWO SIDES TREND TRACKER SURVEY Q Preferences and Attitudes towards Reading, News and Digital W To what extent do you agree with the following statements: Q WHhENe nT HtIhNiKnIkNiGn gA BaOboUuT tT HthEe F OfoLlLlOowWiINnGg PpRroOdDuUcCtTsS, , WwHhAaTt P pEeRrCcEeNnTtAaGgEe DdOo Y yOoUu T tHhINinKk I Sis R rEeCcYyCcLleEdD iINn EEUuRrOopPEe?? 58% EU consumers who believe European Paper Recycling Rate is above 60% I think children and students learn more when reading printed, 30% rather than digital, books and course materials 52% 25% 57% I am increasingly concerned that my personal information held 25% electronically is at risk of being hacked, stolen, lost or damaged 56% 55% 20% 48% 20% 18% I am concerned that the overuse of electronic devices could be damaging to my health (eyestrain, sleep deprivation, headaches) 48% 16% 46% 15% 33% I suffer from a digital overload 32% 31% 10% 8% 7% 7% 50% I spend too much time on electronic devices 49% 5% 49% 0% 10% 20% 30% 40% 50% 60% 0% Agree or Strongly Agree 2025 Agree or Strongly Agree 2023 Agree or Strongly Agree 2021 2011 2013 2016 2019 2021 2023 2025 Q WWHhICicHh P ApCaKckAaGgINinGg M mATaEteRrIAiaLl DdOo Y yOoUu B bEeLIlEieVvEe B bEeSsTt F fITitSs each EoAfC tHh Oe Ff oTHlloE wFOinLgLO aWttIrNibGu AtTeTsR?IBUTES Home compostable/ 75% 10% 12%4% Less expensive 53% 31% 12% 4% biodegradable Better image values Lighter weight 54% 34% 8%4% for the brand 32% 15% 44% 9% Better information about products 39% 21% 30% 10% Easier to store 40% 25% 24% 11% Stronger/more robust 11% 15% 20% 54% Easier to open/close 51% 13% 29% 8% Safer to use 35% 17% 33% 14% Easier to recycle 51% 13% 29% 8% Reusable 24% 16% 50% 10% Better protection/ products last longer 15% 22% 42% 21% Prefer the look and feel 29% 17% 44% 10% Better for the environment 53% 9% 32% 6% More practical 35% 35% 22% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Paper/Cardboard Plastic Glass Metal Paper/Cardboard Plastic Glass Metal “ As well as being the preferred packaging material in two-thirds of the key attributes, paper and cardboard were the favoured materials for four out of the fi ve sustainable attributes” ThePage_pp08-09_v3.indd 3 06/05/2025 15:29 E U R O P E E U R O P E E U R O P E 10 | TWO SIDES.INFO TRUSTED AND TANGIBLE The reason why mail remains so “ Mail creates presence while resilient in the face of substantial challenges is that it works on a pure the envelope creates curiosity” one-to-one basis. In the moment of opening, there’s no competition RALPH BARTER from other brands for attention, resulting in plenty of time and space for a consumer to take in the mail’s message and act upon it. “Direct mail continues to hold its ground in the marketing mix because it’s a trusted, tangible form of communication,” explains Ralph Barter, Trade Sales Director of Blake Envelopes (above). “Unlike fl eeting digital ads or emails, direct mail engages multiple senses – touch, sight and even smell – which helps create a deeper cognitive impact. People physically hold a piece of mail, and that physical interaction builds credibility and memorability.” THE BRAND tHere’s little DoUBt that direct THE FIRST TOUCH mail and doordrop are going through But before you get to the sales message HANDSHAKE a golden period of success, with report itself, there’s one crucial element of after report demonstrating their the mail strategy that the consumer eff ectiveness at grabbing the attention has to engage with: the envelope. It MAIL HAS of the consumer, compelling them may not be top of the agenda when it to open and guiding them towards comes to campaign creative, but it can A SPECIAL action. The latest JICMAIL results make the diff erence between a piece show that 77% of consumers read or of direct mail being opened and read PLACE IN THE looked at mail in Q4 2024, with the or put straight in the recycling bin. average DM piece interacted with for “First impressions are everything,” 133 seconds across a 28-day period. says Barter, “and the envelope is MARKETING Meanwhile the latest IPA your brand’s handshake. It’s the fi rst Bellwether Report shows that physical touchpoint a customer has MIX AND THE despite marketing budgets being with your business, so its design, feel cut by an average of 4.8% – the and quality speak volumes.” ENVELOPE fi rst decline in four years – direct A well-crafted envelope piques marketing experienced a solid budget curiosity, creates anticipation and IS A CRUCIAL expansion, with its net balance rising builds excitement before the message to 9%, up from 5.6% a year ago. inside is even revealed. In this way, the “In spite of considerable envelope not only increases open rates FIRST POINT macroeconomic headwinds for but also strengthens brand perception businesses, the Bellwether survey and engagement. OF TOUCH provides some evidence of resilience “Mail creates presence while among UK marketers,” said the envelope creates curiosity,” S&P Global Market Intelligence says Barter, “Together, they build economist and author of the report, anticipation – and that’s absolute Maryam Baluch. “An increased gold for engagement.” budget for direct marketing indicates — a proactive and agile approach to To fi nd out more about Blake overcoming these challenges.” Envelopes, go to blake-envelopes.com ThePage_pp10-11_v2.indd 2 06/05/2025 15:33 TWO SIDES_CLIMATE CHANGE | 11 BOILING POINT PROFESSOR MARK MASLIN EXPLAINS THE ALARMING CONSEQUENCES OF CLIMATE CHANGE AND WHAT WE CAN ALL DO ABOUT IT as professor of climatology at SOUNDING THE ALARM temperatures hitting 40ºC in July University College London, Mark Speaking at the latest partners 2022 – that’s 16ºC warmer than the Maslin is one of the world’s leading meeting for the Carbon Balanced peak temperature in the previous experts in global and regional climate Paper and Print programme, Maslin 10 years. change. He has 10 books, over 50 delivered a presentation that alarmed “That led to thousands of excess articles and more than 160 papers and enthralled in equal measure, deaths from the heat, as well as a about climate change to his name, providing a detailed explanation of billion potential work hours lost,” as well as appearances on numerous the origins of climate change and its said Maslin. “As it gets hotter and radio and TV shows, so understands devastating consequences. more humid, there are days when it’s the facts about how carbon emissions “Since the beginning of the physiologically impossible to work are changing the world’s weather Industrial Revolution, we have outside, which affects construction systems and their effects on people’s increased CO2 by 50%,” he calmly and food production. So there’s a huge daily lives. stated. “We now have the highest impact on supply chains and cost.” level in the last three million years while methane levels have increased AND NOW THE GOOD NEWS by 150%. The year 2024 was the However, it’s not all apocalyptic warmest ever recorded, with ocean doom and gloom. There are temperatures increasing and sea solutions available for governments, levels creeping up. And if any of you companies and individuals. like skiing or snowboarding then I “Governments need to step up with would do it now, because spring snow regulation and incentives that have cover has reduced significantly every real impact, while corporations need year since the 1970s.” to actually think about how to get to net zero as quickly as possible. CLIMATE CONSEQUENCES And, of course, individuals can “ Governments need to The effects of climate change also influence government and step up with regulation are all around us: more extreme corporations, so all three need to and incentives that storms, floods, droughts, heatwaves come together to make a change.” and wildfires, all of which may For more information on have real impact” lead to food and water insecurity. Carbon Balanced Paper, go to PROFESSOR MARK MASLIN Maslin gave the example of London www.carbonbalancedpaper.com ThePage_pp10-11_v2.indd 3 06/05/2025 15:33 12 | TWO SIDES.INFO EVENT CALENDAR THE LATEST ENTRIES FOR YOUR 2025 DIARY POWER OF PRINT SEMINAR the two sides power of print seminar is now in its 15th year and is an important date in the print TUESDAY 4 NOVEMBER 2025 industry diary, attended by more than 200 print professionals from the paper, publishing, packaging STATIONERS’ HALL, and media industries. LONDON Held at the historic Stationers’ Hall in London, the event features a selection of the world’s leading — experts in print, marketing and the environment, each one delivering the latest insights into the constantly shifting world of paper and packaging. Following the event, there’s an opportunity to network with colleagues and contacts at an exclusive drinks reception. Organised by Two Sides and the BPIF in partnership with Canon, Fedrigoni and Printweek, the Power of Print Seminar offers the ideal opportunity for you to get up to date with every area of the industry and gain an in-depth understanding of print, paper and paper-based packaging’s place in the retail arena. — For more information about the seminar and to register your interest, go to powerofprint.info ENVIRONMENTAL THE PRINT SHOW LONDON PACKAGING WEEK SUSTAINABILITY IN PACKAGING LIVE 23-25 SEPTEMBER 15-16 OCTOBER PACKAGING EUROPE 24-25 JUNE NEC BIRMINGHAM EXCEL LONDON 21-23 OCTOBER KIA OVAL CRICKET — — BARCELONA, SPAIN GROUND, LONDON As the only exhibition entirely Spread over two halls of Excel — — dedicated to the UK print sector, London, this vast packaging With an increased focus on Combining a two-day show The Print Show gathers the show features four dedicated packaging sustainability, this and awards, Environmental world’s top exhibitors from all areas that cover the beauty, Europe-wide event is becoming Packaging Live is dedicated corners of the industry to talk, fashion, luxury drinks, food more and more important and to sustainable packaging, sell, buy and learn about print. and beverage sectors, with the well-attended, with more than bringing together packaging The primary meeting point industry’s top companies and 600 packaging professionals manufacturers, designers, for the market, the event offers brands eager to exhibit, talk, making the trip to Barcelona brands and retailers to visitors the opportunity to learn network and showcase their every October. This year learn, network and celebrate about and experience the latest latest packaging innovations. promises a range of speakers innovation in the packaging technological developments, as Alongside the exhibition, and panellists from global sector. With panel discussions well as meet and network with three conference theatres will brands such as Aldi, Mondelez and networking opportunities, peers and access advice from also host a packed line-up of International, Mars, H&M and delegates will receive the latest some of the top experts in print. speakers to deliver the latest Decathlon, plus an exhibition thinking in manufacturing, — information on the industry and hall full of the continent’s top design, technology, supply For more information, go to bring delegates up to speed with packaging companies, all keen chain and sustainability. theprintshow.co.uk the latest packaging insight. to chat and network about their — — sustainable solutions. For more information, go to For more information, go to — environmentalpackaging londonpackagingweek.com For more information, go to awards.co.uk bit.ly/Sustainability-Europe ThePage_pp12-13_v4.indd 2 06/05/2025 15:37 TWO SIDES_NEWS | 13 TO IMPROVE LITERACY, GO LARGE a stUdY in the US has found that teachers don’t require any additional THE RECYCLABILITY large-print books can signifi cantly training to use them.” improve student literacy development, The study also found that large-print FACTOR increasing both engagement and books decrease stress and anxiety aCCordinG to new research by packaging company achievement levels. The research by within children about reading for Amcor, recyclability claims are the most infl uential non-profi t education organisation school, boost confi dence in reading factor on consumer purchase decisions, with 84% of Project Tomorrow found that 87% abilities, and particularly benefi t consumers reporting they check on-pack instructions of teachers saw a positive impact students who are learning English. to fi nd out how they dispose of products. on their students’ reading success — The company recently released the third edition when they made the switch to For more information, go to of its consumer claims research report, which also large-print books. bit.ly/YLP-Research found that 71% of consumers understand claims “When a simple change in format that state ‘Made with recycled materials’, while 72% can lessen distractions, increase the say they understand paper-based packaging claims and use them to inform purchase decisions. time students spend reading, and Interestingly, 18% of consumers also say they are willing to pay more for recyclable packaging. improve participation in classroom “Amcor’s new consumer research equips brands with the insights they need to align packaging read-alouds, the impact is enormous,” decisions with credible claims that shoppers will easily recognise, understand and respond to,” said Julie Evans, CEO of Project said Gerald Rebitzer, Senior Director of Sustainability and Public Aff airs, Amcor Flexibles EMEA. Tomorrow. “Large-print books “This report is a crucial tool for brands looking to meet consumer demand for more sustainable and are easy to integrate across the circular packaging solutions and stay on the front foot of mandates soon to be enforced by PPWR.” curriculum in social studies, history — and in any library collection – and To fi nd out more, go to amcor.com/sustainability ThePage_pp12-13_v4.indd 3 06/05/2025 15:37 14 | TWO SIDES.INFO FRESH THINKING BEER FOR BOOKS One of Japan’s largest second-hand book retailers has partnered with a Japanese brewery to launch FROM PAPER- a limited-edition beer brewed especially for book readers. BOOK IPA was created through a partnership PACKAGED with second-hand book retailer Value Books and Coedo Brewery, bringing together two companies with complementary approaches to sustainability – one HIGH STREET extending the life of books while the other upcycling ingredients such as sweet potatoes in its brewing UNDERWEAR process. To cater for readers, BOOK IPA is said to be a more subtle brew than traditional IPAs, with an alcohol content of 6% that aims to “open the senses TO JAPANESE without overwhelming them”. The beer is the first of what Value Books hopes will become a series of BEER BREWED reading-optimised beers, with future releases planned to match different literary genres. ESPECIALLY FOR BOOK LOVERS, WE BRING YOU THE LATEST PAPER DESIGNS AND INNOVATIONS ThePage_pp14-15.indd 2 06/05/2025 15:41 INSPIRATION | 15 THIS IS NOT JUST PACKAGING… One of Britain’s biggest retailers Katharine Beacham, head has overhauled a large section of sustainability in clothing and of its menswear packaging by home at M&S. “This one small replacing plastic materials change to our men’s essentials with paper. The whole Marks range will make a huge & Spencer’s Men’s Essentials difference by removing over range, including all men’s five million units of plastic socks, as well as men’s woven from our supply chain.” With 20 pyjama sets and almost 40% million pairs of socks sold each of men’s underwear lines, is year and one in five UK men now available in FSC-approved purchasing their underwear paper packaging with paper and nightwear from M&S, it’s hooks, which can be easily a huge move, and one that’s recycled at home. “We know expected to be followed by we have a responsibility to do additional product packaging the right thing when it comes being converted to paper, to our packaging by reducing removing a further 3.5 million unnecessary plastic,” said units of plastic. TOP CAP THE ART OF PAPER With paper and fibre alternatives gradually replace Paper and packaging company historic Burneside mill. traditional plastic packaging in the supermarkets, the James Cropper has teamed up “There’s a natural synergy plastic caps of aerosol cans are the latest to receive a more with artist Nathan Ward to between the James Cropper sustainable makeover. French packaging manufacturer create a stunning 3D work of and Bruichladdich businesses, WIMBÉE has developed the first cardboard cap, using art made entirely from moulded with both placing an emphasis German company Koehler Paper’s NexCoat Smart flexible fibre and paper. The diorama, on their rich heritage, packaging paper on the cap’s surface. According to the press titled ‘Message in a Wrap’ was sustainability and innovation,” release, the paper’s high fold-crack resistance provides inspired by James Cropper’s 180- said Jordan Scott, marketing excellent laminating, shaping and printing properties year legacy of craftsmanship communications manager at on the cardboard’s surface. “Koehler NexCoat Smart is and packaging innovations, James Cropper. “And there’s a ideally suited to the challenge of creating a greener and, and highlights its partnership compelling parallel between in particular, recyclable alternative to standard caps,” with premium whisky distillery whisky-making and paper said Bettina Bastien, Brand Owner Manager for Flexible Bruichladdich. The artwork production, as both processes Packaging Paper at Koehler Paper. “It is made of renewable depicts Bruichladdich’s Isle of delicately transform raw raw materials and can be reused multiple times within the Islay-based distillery side- materials into something more established paper recycling process.” by-side with James Cropper’s elegant and refined.” THE GREAT OUTDOORS Leading packaging company Antalis has launched a new publication that provides a comprehensive guide to packaging materials, innovative designs and sustainable solutions. Available to download for free, the book delivers detailed information on packaging materials and their applications, packaging designs and solutions, and the environmentally responsible options that cater to today’s eco- conscious consumer. “Effective packaging isn’t just about material costs,” says Chris Liddell, Antalis Packaging Director UK. “It’s about minimising damage, optimising cost per pack and enhancing the customer experience from unboxing to disposal. This book demonstrates the knowledge that Antalis Packaging has and the strategies we use to help our customers and businesses balance cost management with sustainability and efficiency, whether through using less materials, optimising design, choosing non-plastic alternatives or automation of packaging using the latest machine technology.” — To download the book, go to ask.antalis.co.uk/Big-BookRegister ThePage_pp14-15.indd 3 06/05/2025 15:41 Become A Member Today! Two Sides seeks to ensure that print, paper, and paper-based packaging remains an essential communication medium in today’s digital world and the preferred and sustainable way to pack and protect. By becoming a member and joining our community of like-minded industry professionals, you will receive: • Facts, primary research and information on the e ectiveness and sustainability of print, paper and paper packaging. • License to use the Two Sides and Love Paper branding and logo. • Co-branding of all Two Sides resources, including our popular Myths and Facts booklet. • Regular E-news and Campaign Updates with key results and successes. • The Page, an inspiring pro-print magazine published 3 times per year. • Expert advice and guidance. • Events and networking opportunities, including our Power of Print seminar. Want to join? Simply visit: www.twosides.info/become-a-member +44 (0)1327 262920 @TwoSidesUK Print and Paper have a great www.twosides.info @TwoSidesUK environmental enquiries@twosides.info /company/TwoSidesUK story to tell www.twosides.info ThePage_pp16.indd 1 06/05/2025 15:44
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