May 22, 2025 (Two Sides North America (via LinkedIn)) –
Two Sides North America posted 7 LinkedIn updates from May 15 to May 22, 2025. The organization, dedicated to promoting the sustainability of print, paper, and paper-based packaging, shared content ranging from industry partnerships to environmental awareness campaigns. Let's explore the key themes and initiatives highlighted during this period.
Sustainability and Environmental Awareness
Two Sides North America celebrated National Love a Tree Day on May 16, emphasizing the importance of trees in our ecosystems and daily lives. The organization highlighted how using paper products from sustainably managed forests supports healthy ecosystems, rural economies, and biodiversity. This aligns with their core mission of promoting the sustainable use of paper and dispelling misconceptions about the environmental impact of paper products.
In a move to educate companies and consumers about sustainable practices, Two Sides shared information about end-of-life pathways for paper materials. They promoted an article titled "The Dirt on Paper Composting," encouraging readers to learn more about paper recycling and composting options. This initiative demonstrates the organization's commitment to fostering a circular economy within the paper industry.
Trees vital for sustainability and economy
Paper composting education for consumers
Industry Partnerships and Growth
Two Sides North America expressed gratitude for their partnership with Millcraft, a key player in the print and paper industry. This acknowledgment highlights the importance of collaboration in driving innovation and growth within the sector. By fostering strong relationships with industry leaders, Two Sides strengthens its position as an advocate for sustainable practices in print and paper production.
The organization also actively encouraged new memberships, inviting professionals to join their community of print, paper, and paper-based packaging sustainability advocates. Two Sides emphasized their role in helping members share the industry's positive environmental story, underlining the collective effort to promote sustainability within the sector.
Millcraft partnership drives innovation
Membership drive for sustainability advocates
Consumer Engagement and Education
Two Sides North America promoted their consumer-facing campaign, Love Paper, which aims to educate the public about the sustainability and benefits of print, paper, and paper-based packaging. By encouraging followers to engage with this campaign, Two Sides extends its reach beyond industry professionals to the general public, fostering a broader understanding of paper sustainability.
The organization also celebrated National Notebook Day, using the occasion to highlight the practicality and sustainability of paper products. This celebration served as a platform to remind consumers of the enduring value of paper in an increasingly digital world, emphasizing its role in creativity, goal-setting, and idea generation.
Love Paper campaign educates consumers
National Notebook Day celebrates paper's value
Industry Insights and Circular Economy
Two Sides shared an article from the VMA Connect Spring 2025 edition, authored by Jules Van Sant, which discusses the growing importance of the circular economy in sustainable development. This piece likely provides valuable insights into how the print and paper industry can adapt to and benefit from circular economy principles, further demonstrating Two Sides' commitment to staying at the forefront of sustainability trends in the sector.
Circular economy gains momentum in industry
Throughout this week, Two Sides North America consistently reinforced its mission of promoting sustainability in the print and paper industry. By balancing consumer education, industry partnerships, and advocacy for environmental best practices, the organization continues to play a crucial role in shaping public perception and industry standards regarding the sustainability of paper products.
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