June 5, 2025 (Tomra Systems ASA (via LinkedIn)) –
TOMRA Systems ASA posted 9 LinkedIn updates from May 29 to June 5, 2025. The company's posts covered a range of topics including sustainability initiatives, circular economy, recycling technology, and corporate social responsibility. Let's delve into the key areas of focus for TOMRA during this period.
Circular Economy and Reuse Initiatives
TOMRA demonstrated a strong commitment to promoting circular economy principles and reuse initiatives across Europe. The company highlighted its collaboration with the New European Reuse Alliance (New ERA) and the city of Aarhus, Denmark, to showcase a successful reuse system that has already collected over a million cups with an impressive 85% return rate. This initiative aims to scale reuse solutions and close loops across Europe, moving from small trials to widespread implementation.
In Brussels, TOMRA participated in an event at Norway House, bringing together cities, policymakers, and industry leaders to discuss scaling reuse systems across Europe. The event featured speakers from various organizations, including the European Commission, Association of Cities and Regions for Sustainable Resource Management, and government representatives from Denmark and Norway.
TOMRA also emphasized the need for investment in circular economy infrastructure, calling on the EU to treat circularity as a strategic priority and provide real support through the Clean Industrial State Aid Framework. The company, along with its partners, stressed that without proper funding, circularity risks remaining a concept rather than becoming a practical reality.
European reuse system showcased in Brussels
Call for EU support in circular economy
Students explore future of reuse systems
Recycling Technology and Innovation
TOMRA showcased its advanced mechanical recycling (AMR) technology, which combines existing technologies in innovative ways to produce high-quality recyclates from post-consumer plastic waste. The company highlighted AMR's ability to handle various plastic types beyond PET, including HDPE, PP, PS, and LDPE. The technology's precision sorting capabilities, using sensors to detect polymer types at a molecular level and color cameras to maintain material purity, were emphasized as key factors in achieving true circularity.
The company also shared its achievements in plastic recycling, including the collection of 48 billion drink containers for reuse and recycling in 2024, and the use of AI-powered sorting to recover more food-grade plastics. TOMRA's new plant in Holtskogen, Norway, named Områ, was highlighted for its capacity to sort up to 90,000 tons of plastic annually.
Advanced mechanical recycling technology detailed
Plastic recycling achievements highlighted
Corporate Social Responsibility and Inclusion
TOMRA used Pride Month as an opportunity to reflect on the importance of building inclusive systems, both for materials and people. The company emphasized that true progress involves questioning existing structures and creating space for everyone to define themselves. TOMRA highlighted its ongoing efforts in diversity, equity, and inclusion, stressing that the best systems are those that evolve and become more inclusive over time.
The company also welcomed Katrin Zeiler as the new EVP and Head of TOMRA Recycling, highlighting her background in industrial IoT and her passion for using technology and data to drive progress. This appointment underscores TOMRA's commitment to innovation and leadership in the recycling industry.
Pride Month reflection on inclusive systems
New leadership in TOMRA Recycling announced
Environmental Advocacy
On World Environment Day, TOMRA shared real examples of progress in combating plastic pollution. The company emphasized the need for global rules to support effective systems worldwide and expressed support for a strong UN Global Plastics Treaty. TOMRA is part of a coalition of over 280 businesses, financial institutions, and NGOs calling for action at the upcoming INC-5.2 meeting in Geneva, advocating for clear global obligations on phase-outs, product design, and extended producer responsibility (EPR).
World Environment Day progress and advocacy
Other Updates
TOMRA also shared insights into its company culture, emphasizing the fast-paced and innovative environment that tackles big challenges in waste and resource management. The company highlighted opportunities for personal growth and the importance of balancing serious problem-solving with a fun and energetic workplace atmosphere.
In conclusion, TOMRA Systems ASA's LinkedIn activity during this period showcases a company deeply committed to advancing circular economy principles, developing innovative recycling technologies, and advocating for global environmental policies. From reuse initiatives and advanced recycling methods to corporate responsibility and environmental advocacy, TOMRA continues to position itself as a leader in sustainable resource management and recycling solutions.
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