July 29, 2024 (press release) –
The Lazy Dog Cookie Co., a pioneering provider of natural, wholesome pet treats, has announced its collaboration with Packer Mellem Sales, marking a significant milestone in the availability and distribution of high-quality, natural dog treats across the country. This partnership signifies an alignment in values and ambitions, leveraging Packer Mellem’s extensive network to bring Lazy Dog’s beloved all-natural treats to more homes and their furry inhabitants.
Founded in 2001, The Lazy Dog Cookie Co. has remained steadfast in its commitment to celebrating pets and their families through its meticulously crafted, delicious treats. Prioritizing pure, simple ingredients, the company’s offerings are wheat, corn, soy and preservative-free, ensuring a wholesome, guilt-free indulgence for pets. The Lazy Dog Cookie Co.’s vast product range includes Pup-PIE’s and Birthday Cake Bites, and everyday delights such as soft baked Mutt Mallows, Pup-PIE and Ice Cream Inspired Slices, and limited ingredient Treat them with LOVE crunchy baked cookies, catering to diverse dietary needs and preferences. They also now offer Pup-POP a Celebration Hydration bringing the party to your pups’ water bowl.
Packer Mellem, established in 2014, has quickly become a venerated player in the pet industry, celebrated for its innovative approach to national independent sales representation. Behind its success is a firm belief in fostering meaningful relationships with retail partners, continuous education, and a holistic approach to the sales cycle – principles that resonate deeply with The Lazy Dog Cookie Co.’s ethos of community and celebration.
“Packer Mellem is thrilled to partner with Lazy Dog! Both the products and the people fit what we look for when adding to our portfolio,” said Rob Mellem, owner and founder of Packer Mellem.
This partnership is poised to amplify the reach of The Lazy Dog Cookie Co.’s products, enabling more pet owners to access high-quality, natural treats for their beloved companions. Notably, The Lazy Dog Cookie Co. is celebrated not only for its superior product quality but also for its philanthropic efforts. The company routinely gives back to countless shelters and organizations across the nation. It also proudly supports such initiatives as Dogs on Deployment and the Thoroughbred Retirement Foundation through its Operation Drool Overload and Horse Bitscuits product lines, underscoring the brand’s commitment to giving back to the community and advocating for animal welfare.
“It was extremely important for this family-run business to feel comfortable and confident in the people behind the company that we would choose to partner with in the sales space. Finding experts who care about the products and pets is extremely important to us, and we believe we have found that in the Packer Mellem team,” said Keith Augustine, vice president of sales at The Lazy Dog Cookie Co.
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