April 25, 2025 (Waqas Qureshi) –
Tesco is trialling QR codes in a small number of selected stores.
Powered by GS1, the pilot replaces traditional barcodes on 12 own-brand meat and produce lines in a small number of locations across southern England.
Developed in collaboration with GS1 UK and 10 supplier partners, the initiative is primarily focused on capturing use-by dates and batch numbers, enabling Tesco to assess how QR codes powered by GS1 can improve date code accuracy, reduce food waste and add a further protection to help prevent the sale of out-of-date products.
The next-generation QR codes provide a unique digital identity for each product. In addition, they can carry significantly more information, enabling instant access to accurate, real-time data from the supply chain to the shelf.
This is the first trial of its kind and scale by a UK supermarket. This trial centres on core operational data and lays the foundation for future use cases—such as linking to allergen information, sourcing and sustainability credentials, recycling guidance and more.
Isabela De Pedro, supply chain development & change director, Tesco, said: “While it’s still early days, we’re already seeing the benefits of connecting our products to dynamic digital information that will help customers to know more about the products on our shelves. As well as improving the customer experience and unlocking new supply chain value, we are testing how QR codes can help Tesco with issues including traceability, compliance, sustainability and shelf-edge communication.”
New research from GS1 UK reveals 11% of GS1 UK members have implemented the QR code technology, with a further 33% planning to do so within the next 12 months.
It also highlights how this adoption is aligned with key business priorities: 31% of members identified exploring new sales channels as a top goal, while 25% pointed to the need to comply with evolving legislation.
Iain Walker, director of industry engagement at GS1 UK, said: “This trial is a clear signal that the retail industry is entering a new chapter.
“Tesco is helping to lead the way, demonstrating how digital product identity can unlock both commercial and consumer value.”
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