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Sustainabelle Advisory Services publishes 'Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector,' supported by Kering, The Laudes Foundation; report based on 157 stakeholder, 62 expert interviews about Next Gen material innovation

Jun 27, 2024 Press Release 2 min read

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June 27, 2024 (press release) –

Sustainabelle Advisory Services is proud to announce the official publication of our new report, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector", supported by Kering and The Laudes Foundation.

The new report is based on a survey of 157 stakeholders and 62 expert interviews to capture comprehensive insights on the Next Gen material innovation landscape today, including diverse perspectives from innovators, brands, suppliers, investors, and support organizations.

As the fashion industry stands at a crossroads, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector" serves as a crucial guide for stakeholders committed to driving innovation uptake.

Through the study, it is clear that the movement to Next Gen materials is a certainty. Why is Next Gen the next frontier?

1️⃣ Key drivers, including regulatory pressures, risks to traditional supply chain, consumer demand and ambitious impact targets, are propelling brands to embrace these materials with more urgency.

2️⃣ Lessons from climate tech sectors like solar and electric vehicles suggest a similar growth trajectory for Next Gen materials for fashion and show us the way to move forward.

3️⃣ Through coordinated action and leveraging the appropriate mechanisms, the fashion industry can effectively realise Next Gen material innovation today.

Interested in learning more? Download the report at the link below

https://lnkd.in/eeQrthHt

We want to extend our gratitude and appreciation to all the incredible innovators, investors, brands, suppliers and supporters who have taken the time to share their stories and insights with us. Thank you all, we hope that the report provides you with some insights that help you to make Next Gen, This Gen.

Fashion for Good Biofabricate Noah Berggren Aerielle Rojas Kirraly A. Georgia Parker Suzanne Lee Amy Congdon, PhD A Couple of Birds Julia Viner Alexa Pedulla
hashtag#nextgen hashtag#materialinnovation hashtag#sustainableinnovation hashtag#sustainablefashion hashtag#thisisthefuture

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