April 15, 2025 (press release) –
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MARCH/APRIL 2025 www.PublicGaming.com CHANGING THE CONVERSATION: CONNECTING WITH THE MODERN CONSUMER AND THE NEXT GEN’ PLAYERS Harold Mays Director, Illinois Lottery President, North American Association of State & Provincial Lotteries Also Featuring … Tonya Beenders Richard Bateson Lorne Weil Helmut Becker Arizona Lottery INTRALOT, Inc Inspired Entertainment ZEAL Network Ho Ho Who Dunnit Embrace the festive cheer of the holidays in a holiday- themed whodunnit from SG Studios. This delightful tumbler-style game immerses players with boughs of holly, twinkling lights and the jolly spirit of Santa himself. With three ways to win HO HO WHO DUNNIT, anticipation builds as symbols and colors align. Checking o Santa’s list with each match brings players closer to an instant win. When three unwrapped gifts are uncovered, the bonus game is activated. Players can dive deeper into solving the mystery while earning even more chances to win and hit the Happy Holidays jackpot. Gnome Sweet Gnome for the Holidays Perfect for gifting with a to/from tag in the corner of the Bringing merriment design, holiday gnomes-themed games are light-hearted, to millions of players Scratch Connect, one of the whimsical and on-trend. With GNOME SWEET GNOME, colorful, across the U.S., company’s newest innovations, is entry-level price points in several scenes are great for light players who may only play holiday game sales were an online community of consumers a hybrid instant game with a QR around the holiday season. These products are nished with a glossy Dimension stars who share opinions and participate code that takes the player online pattern that uni es the festive graphics right into the scratch-o area. a bright spot in 2024 for in surveys, polls and discussions where they can select a Scratch many lotteries. Portfolio as part of the company’s research. Connect digital game from a library strategy – with a sprinkle Its industry-leading CRM programs of entertaining titles chosen by the High Definition Merriment of magic through product – which help lift lottery sales year- lottery. A predetermined prize is enhancements – is essential round – are perfect revealed when the Featuring HD Games technology, MERRY $500’s takes the holiday play experience to unwrapping strong sales for enhancing holiday digital play ends. performance across Alternatively, the to the next level with large, crystal clear numbers and prizes. Tying the game’s merry in 2025. eInstants and traditional player can choose theme to the prizes, bonus wins are wrapped in whimsical packaging to match the product lines. NOT to play the graphics. To stand out at retail and deliver a tangibly premium experience, two scenes Holiday scratchers can represent digital game and glow on Platinum paper with a Dimension stars pattern to integrate the display up to 10% of instant game sales “Games that appeal simply turn their graphics and scratch area seamlessly. annually. That’s why, every year, to distinct player ticket in at teams of experts at Scienti c segments are retail to redeem Games bring the latest consumer carefully selected their prize. and player trends to life through the for our portfolio company’s annual holiday catalog. recommendations As for eInstants, The 2025 catalog just dropped, Danielle Hodges for our customers’ SG Studios glimmering with innovation upcoming holiday continues to and inspiration. season,” says Danielle Hodges, deliver immersive eInstant holiday Senior Director of Instant Product games that delight players’ digital Showcasing options for lottery Innovation for Scienti c Games, lottery experiences, capturing the product managers to create just the who has been innovating instant essence of the season in festive, right mix of products that pop at products for 12 years. “With our themed playstyles. retail during the holidays, the games 2025 holiday scratch games, in the catalog are curated to appeal we’re adding more magic with Here are the products to core players, occasional and Strategic Product Enhancements that were tops on infrequent players, and gift-givers and connecting retail and digital product managers’ looking for something extra special. play with new products like Scratch interest lists at the Connect. We’re elevating top-shelf Scienti c Games holiday New scratch games across all price game designs and delivering the suite during PGRI Smart-Tech. points have been validated through best holiday scratch experience Scienti c Games’ ONEVoice panel, to players.” Fusing Holiday Fun Holly Jolly Millions in Motion These FusionHolo holiday games shimmer with fun for scratch players. The latest Leading innovation in holographic scratch games, in Scienti c Games’ holographic innovation, FusionHolo melds Scienti c Games introduces Micromotion on holographic multiple holograms into one game design. In these paper. Widely popular with players in recent years, these festive, seasonal versions, HOLIDAY FUN X100 and 7, two unique enhancements come together in one premium custom holiday holograms like ornaments, gingerbread product – perfect for higher price points. Following strategic men and stockings cascade down the edges of the product development and player testing, designs are available tickets with a diamond pattern in the center play area. in several combinations just in time for 2025 holiday portfolios. HOLLY JOLLY MILLIONS features the classic Micromotion burst pattern layer on top of a holographic pillars pattern, creating the Wrapped Up Riches illusion of movement from the game name and left to right through the light refractions of the holographic pattern. The spirit of the season shines bright in WRAPPED UP RICHES, another engaging seasonal eInstant from SG Studios. This matching/connect game style celebrates the holidays Holiday LOTERIA™ with colorfully wrapped instant win presents, ornament multipliers and candy canes for more chances to win on a larger Authentic LOTERIA featuring original Don Clemente imagery is now game board. available on holographic paper in a festive holiday game. Classic Latin-American style bingo has never shone brighter, entertaining players with the warm, colorful “glow” of holiday lights. Platinum Wonderland This three-scene HOLIDAY WONDERLAND game is traditional at its Cashing through the Snow best but features an aesthetically unique design. Classic holiday imagery meets modern lines, allowing the most re ective paper in the industry to fully shine A holiday winter wonderland is the backdrop for SG Studios’ CASHING THROUGH THE through. These glowing Platinum games will shine for players in the 2025 SNOW, a connect-style eInstant game designed to enchant players. With colorful Santa, holiday season. ornament and reindeer play symbols, the game features wrapped gift instant wins and a wreath multiplier. The excitement glides through the snow in a sleigh bonus game. Holiday Frenzy Family Holiday 100X with Scratch My Back Meet the HOLIDAY FRENZY family of games at multiple price points, uni ed by a custom holographic of frenetic waves vertically Celebrate the value of more play – and more chances to win. re ecting light in the background of the game graphics. Each price HOLIDAY 100X is a stunning holiday game featuring the Scratch point features loads of prizes and great odds of winning – from $10 to My Back enhancement. Glimmering Sparkle Select in gold and $20 on the $2 game and $250 to $500 on the premium dots infuses the glow of the holiday season in the member of the family – all redeemable at retail. scratch experience. Scratch My Back games also Best of all, the prize structure calls for smaller o er lotteries the opportunity to use four-color run quantities during the holiday launch season. process printing to highlight holiday second-chance This new money-themed family was a collab promotions or digital play extensions. with Scienti c Games Analytics, Creative and Innovation teams, Explore the Scienti c Games resulting in a holistic holiday scratch experience. 2025 Holiday Catalog QR CODE De Contact your SG eIn m representative or email: stan o t Ga info@scienti cgames.com mes LOTERIA : Licensed by Don Clemente, Inc. 2025. All Rights Reserved. Micromotion™ is a trademark of Serigraph, Inc. Dimension™, FusionHolo™, HD Games™, ONEVoice™, Platinum™, Scratch My Back®, and Sparkle® Select are trademarks of Scienti c Games. © 2025 Scienti c Games, LLC. All Rights Reserved.
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