April 30, 2025 (RV Industry Association (via LinkedIn)) –
The RV Industry Association posted 11 LinkedIn updates from April 23 to April 30, 2025. These posts covered a range of topics including marketing initiatives, technical education, industry statistics, partnerships, and sustainability efforts. Let's explore the key developments and announcements from the RV industry during this period.
Marketing and Brand Initiatives
Go RVing, the consumer-facing brand of the RV Industry Association, made significant strides in its marketing efforts. The brand appointed BVK, an independent advertising agency, as its new strategic and creative agency of record. This decision came after a competitive review of over 100 agencies, aiming to drive awareness, build brand equity, and support growth efforts. Karen Redfern, CMO and Senior Vice President of Go RVing, emphasized the brand's forward-thinking approach and the potential for BVK's expertise to help reach new consumers effectively.
Go RVing's marketing campaign "Don't Go There" achieved notable success, winning two top honors in the 2025 MUSE Creative Awards. The "Hotel Hassles" ad received a Platinum award, while "Airplane Problems" earned a Gold award. These ads highlight the advantages of RV travel over traditional vacation options, showcasing the industry's innovative approach to marketing.
Additionally, Go RVing continued to release new RV tour videos from the 2025 Tampa RV Show, featuring auto expert Mike Caudill interviewing different RV brands and showcasing new models. These videos serve as an important tool for consumer education and engagement.
Go RVing appoints new advertising agency
Marketing campaign wins creative awards
New RV tour videos showcase latest models
Industry Statistics and Market Insights
The RV Industry Association released its March 2025 Shipments Report, revealing positive trends in the industry. Total RV shipments for March reached 37,348 units, a 15.8% increase compared to March 2024. Year-to-date shipments were up 13.9% with 97,848 units. Towable RVs, particularly conventional travel trailers, showed strong growth with a 17.1% increase. Motorhomes and Park Model RVs also saw increases of 4.4% and 6.7% respectively.
Craig A. Kirby, President & CEO of the RV Industry Association, noted the strong start to the summer selling season and highlighted research indicating that an estimated 72 million Americans are planning RV trips this year. This data suggests a continued robust interest in the RV lifestyle, even amid economic uncertainties.
A special report from Go RVing revealed a significant opportunity within the former RV owner market. The report found that 58% of former RV owners are open to purchasing an RV again within the next five years, indicating a potential for re-engaging this demographic.
March 2025 Shipments Report shows growth
Former RV owners present market opportunity
Education and Workforce Development
The RV Technical Institute partnered with the RV Women's Alliance and Fleming College in Peterborough, Ontario, to offer RV technical education to female technicians. This initiative, the first Female RV Systems class of 2025, combines classroom learning with hands-on training in a new lab designed for RV and small engine courses. The program aims to increase diversity in the RV technician workforce and provide expert instruction in the latest industry techniques.
Female-focused RV technician training launched
Partnerships and Corporate Social Responsibility
Several RV industry leaders engaged in partnerships and corporate social responsibility initiatives. THOR Industries donated to the Chiricahua Apache National Foundation, supporting their cultural and educational programs. Winnebago Industries announced a new partnership with Leave No Trace, an environmental non-profit, to promote environmental stewardship in boating and RV activities.
In the media realm, Blue Compass RV partnered with FOX Weather and Fox & Friends for an "All-American Summer Road Trip" featuring meteorologist Rick Reichmuth traveling to summer hot spots in an RV. This collaboration aims to showcase RV travel to a broader audience.
THOR Industries supports Apache foundation
Winnebago partners for environmental stewardship
Blue Compass RV joins FOX Weather road trip
Industry Events and Leadership
The RV Industry Association announced the opening of registration for the 2025 Aftermarket Conference, scheduled for August 11-14 in San Antonio, TX. This event provides a platform for suppliers and distributors to showcase new products and network within the industry.
The association also spotlighted industry leadership, featuring Casey Tubman, President of Newmar Corporation and the RV Technical Institute's Board Chair. Tubman's background and vision for sustainable growth in the RV industry were highlighted, emphasizing the importance of experienced leadership in driving the industry forward.
2025 Aftermarket Conference registration opens
Newmar president spotlighted in leadership feature
These updates from the RV Industry Association demonstrate a sector that is actively innovating, expanding its reach, and addressing key issues such as sustainability and workforce development. The positive shipment numbers and consumer interest suggest a robust outlook for the RV industry as it heads into the summer season of 2025.
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