May 17, 2022 (press release) –
‘GOING FOR GOLD’ WITH DETTOL AND DUREX
THE COMMONWEALTH GAMES
Dettol has been selected as the Official Hygiene Partner for the Birmingham 2022 Commonwealth Games, taking place from 28 July to 8 August! Alongside this, Durex will be the Games’ Official Intimate Wellness Provider to the Games.
The international competition is expected to reach a TV audience of over one billion people, with more than a million ticket holders expected to attend in-person. The Global Business Solutions (GBS) team will be building on the experience gained during COP26 and the Dubai Expo to enhance hygiene for visitors and athletes across the Games’ 15 venues.
WHAT WILL WE BE DOING DURING THE GAMES?
Dettol Pro Solutions will be working in close collaboration with Birmingham 2022 to help protect the Games and reassure spectators, officials and the athletes with enhanced hygiene measures. Dettol Pro Solutions will:
- create bespoke hygiene protocol guidance
- provide sanitiser dispensers and a range of Dettol products
- develop hygiene messaging with athletes to educate people on better hygiene habits
Meanwhile, Durex will be working with Birmingham 2022 to provide 10,000 Intimate Wellness Kits that include Durex condoms and educational materials, where they will be distributed in athletes’ villages and medical facilities during the Games.
"IT’S MORE IMPORTANT THAN EVER BEFORE TO ENSURE THAT BIRMINGHAM 2022 HAS ALL THE NECESSARY MEASURES IN PLACE TO HELP PROTECT ALL PARTICIPANTS AND SUPPORTERS. THIS NEW PARTNERSHIP WITH RECKITT WILL GIVE US ADDED REASSURANCE AS WE LOOK AHEAD TO THE GAMES IN A FEW MONTHS’ TIME. ALONGSIDE WORKING WITH HEALTH EXPERTS AND AUTHORITIES TO ENSURE WE DELIVER A SAFE GAMES, WE LOOK FORWARD TO WORKING WITH A MAJOR HYGIENE BRAND LIKE DETTOL WHO IS COMMITTED TO DEVELOPING LEADING PRACTICES"
Ian Reid
CEO AT BIRMINGHAM 2022
"THROUGH OUR PREVIOUS PARTNERSHIPS, DETTOL PRO SOLUTIONS HAS HELPED TO ELEVATE CONSUMER CONFIDENCE WITH OUR ENHANCED HYGIENE MEASURES, HELPING TO REDUCE THE SPREAD OF VIRUSES AND BACTERIA. SO MUCH HAS CHANGED SINCE THE LAST COMMONWEALTH GAMES IN 2018, AND HYGIENE STANDARDS HAVE BECOME ONE OF THE MOST IMPORTANT REQUIREMENTS."
Jonathan Weiss
BUSINESS SOLUTION COMMERCIAL DIRECTOR
Jonathan continues,
"We’re committed to supporting the Birmingham 2022 Commonwealth Games in ensuring a gold medal standard of hygiene across the facilities and are proud to play a part in reassuring thousands of people to come together and enjoy live events in a hygienic environment."
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