May 9, 2025 (Quad/Graphics Inc. (Quad) (via LinkedIn)) –
Quad/Graphics Inc. (Quad) posted 6 LinkedIn updates from May 2 to May 9, 2025. The company's posts covered a range of topics including direct mail innovation, retail media expansion, new partnerships, and industry events. Let's explore the key areas of focus for Quad during this period.
Direct Mail Innovation and Industry Engagement
Quad demonstrated its commitment to advancing the direct mail industry through its participation in the National Postal Forum (NPF). The company's involvement included multiple speaking engagements, insightful sessions, and valuable conversations with industry peers. This engagement underscores Quad's dedication to streamlining and improving direct mail processes while addressing the sector's most pressing challenges. The company's active participation in such events highlights its role as a thought leader in the direct mail space and its commitment to driving innovation in this crucial marketing channel.
Quad delivers insights at Postal Forum
Retail Media Expansion and Partnerships
Quad is actively involved in the expanding retail media landscape, recognizing its growing impact on consumers. The company shared insights from Progressive Grocer, featuring a thoughtful perspective on the evolving retail media sector. This focus demonstrates Quad's awareness of emerging trends in marketing and advertising, positioning itself as a knowledgeable player in this space.
In a significant development, Quad announced a new partnership with Vistar Media, integrating Vistar's ad server and programmatic technology with Quad's in-store Retail Media Network (RMN) solution, In-Store Connect. This collaboration aims to simplify the media buying process across Quad's in-store network, potentially offering advertisers more efficient and effective ways to reach consumers at the point of purchase. This partnership reflects Quad's strategy to enhance its digital offerings and provide more comprehensive solutions to its clients in the retail sector.
Retail media's expanding consumer impact
Quad partners with Vistar Media
Technological Innovation in Content Creation
Quad highlighted the benefits of 3D scanning technology in content creation for Consumer Packaged Goods (CPG) companies. By sharing insights from Jamie McGarry, the company emphasized how this technology can significantly reduce the effort required in producing high-quality visual content. This focus on innovative content creation methods aligns with Quad's position as a marketing solutions provider, offering clients cutting-edge tools to enhance their marketing efforts and streamline their workflows.
3D scanning revolutionizes CPG content
Event Coverage and Industry Insights
Quad continued to demonstrate its engagement with major industry events and cultural moments. The company shared statistics from the Kentucky Derby Festival, noting that the Derby achieved its highest viewership since 1989, according to NBC Sports. This type of content showcases Quad's ability to stay current with significant cultural events and provide relevant data to its followers.
Additionally, Quad promoted its involvement in the Path to Purchase Institute's event, highlighting a panel featuring one of its representatives. This engagement in industry events further solidifies Quad's position as an active participant in shaping the future of marketing and advertising.
Kentucky Derby viewership hits record
Quad participates in P2P Institute event
Conclusion
Throughout this week, Quad/Graphics Inc. demonstrated its multifaceted approach to the marketing and advertising industry. From innovating in direct mail and retail media to leveraging cutting-edge technologies for content creation, Quad continues to position itself as a forward-thinking leader in the field. The company's active participation in industry events and partnerships reflects its commitment to staying at the forefront of marketing trends and technologies, while also contributing to the broader conversation about the future of advertising and consumer engagement.
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