April 29, 2025 (press release) –
On May 13 and 14, the PRINT & DIGITAL CONVENTION 2025 in Düsseldorf, Germany, will offer two days packed with impulses, innovations and in-depth expert networking. With a high-caliber conference program and hands-on highlight projects, the event will again become the central meeting point for the print, media and communication industries. The PRINT & DIGITAL CONVENTION is organized by “Fachverband Medienproduktion (FMP)” in cooperation with Messe Düsseldorf and drupa.
“With PRINT & DIGITAL CONVENTION we create a stage for in-depth expertise and genuine inspiration. The interplay of convention and congress offers the ideal platform for this. We aim to actively promote dialogue on the future of the print, media and communication industries,” explains Rüdiger Maaß, Chief Executive Officer at Fachverband Medienproduktion e.V. (FMP).
In-depth conference: expertise, strategy and inspiration
The PRINT & DIGITAL CONVENTION conference agenda will feature over 30 expert lectures in three parallel sessions over two days. In focus will be the forward-looking topics “Value Added Printing”, “Marketing Automation & Programmatic Print” as well “Sustainable Media Production”. The program will be enhanced by Forum Stadthalle, where four cross-sectoral panel talks on each day will address crucial industry topics.
Highlights on the first day will include talks on mass customization as a mega trend, print product upgrades by NFC technology, print finishing as a basis for brand communication and sustainable packaging strategies. Also, the question of how current developments in Artificial Intelligence and marketing technologies will impact Programmatic Print will be discussed at a roundtable. Fresh impulses will also be provided by the presentation of the current CMC Print Mailing Study 2025: “Print-Mailings – the Rebel Twist in the Digital Era” will show the role print plays in the modern marketing mix and how conversion rates, ROAS and shopping cart values are impacted – and why even the mailing envelope itself can be a strategic stage. The start-up Paper Earth, which uses paper made from textile waste to demonstrate new perspectives for a circular future, will also be presenting itself for the first time.
The conference program on the second day will also revolve around the central future topics related to sustainability, legal frameworks and the use of Artificial Intelligence in the media industry. Beatrice Klose, Secretary General of INTERGRAF – the European umbrella organization of the print industry – will provide thoroughly researched insights into current and coming regulatory challenges, which are becoming increasingly important for the sector. Thomas Wagner, Sustainability Manager DACH at Canon Deutschland, will show how sustainability can be implemented in practice. His lecture will demonstrate Canon’s road to net-zero – from re-manufacturing to refurbishment to cooperations along the value chain. Design perspectives will be offered by the “Iconic by Design” session: Joana-Maria Bauchwitz (baries design) and Christian Prill (Brand Club) will illustrate how multi-sensory design becomes a strategic stage for brand identity and long-term brand success using strong brands such as Lego and Gliss.
For the complete conference program and speakers’ list: https://printdigitalconvention.de/en/konferenzprogramm
The print experience: highlight projects with a practical focus
The highlight projects will be a central experience format at the PRINT & DIGITAL CONVENTION. They will show concrete application examples that merge technology with creativity and brand strategy in a fascinating way. For their implementation, experts along the entire value chain have joined forces and developed their use cases in exciting cooperations specifically for the conference & convention. The best practices shared will range from finishing possibilities and brand management strategies to cross-media campaigns.
A special highlight will be the “Sweet Honey” project, which redefines honey packaging in a unique design presentation with metallic-look labels and tactile effects. Just as intriguing will be the live production of personalized notepads using state-of-the-art printing and post-press technology. With the children’s book “Jonas und das Schlangobustel”, a complete book production will be presented – from the design to printing to marketing – combining technical with creative expertise. Other highlights such as the WE.LOVE.PRINT music set-card with NFC, the printed PDC Convention Guide or a live T-shirt production with personalized motifs all underline the quality of the convention experience.
“The highlight projects show just how powerful print can be today – in technology terms, emotionally and in the perfect interplay with digital channels. Here technology meets application and idea meets realization,” says Rüdiger Maaß.
For an overview of the highlight project: https://printdigitalconvention.de/en/highlightprojekte
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