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Pet Honesty forms Science and Health Advisory Council with five veterinary experts; council to guide product development and clinical research for pet wellness supplements

May 6, 2025 Press Release 2 min read

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May 6, 2025 (press release) –

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Pet Honesty, a leader in vet-approved pet supplements and official multivitamin supplement of the American Kennel Club, has formed its Science and Health Advisory Council — a distinguished group of independent experts and internal leaders tasked with guiding the brand’s science-first approach to innovation and research.

The Council was established to enhance Pet Honesty’s commitment to delivering effective, science-backed products that support pet wellness and longevity, while ensuring the brand continues to meet the highest standards for quality and safety.

“At Pet Honesty, we believe true innovation begins with science,” said Rich Greenberg, CEO of Pet Honesty. “This council will help us deliver on our promise to create products rooted in research, designed to meet the evolving needs of pets, and trusted by pet parents and veterinary professionals.”

The external members include:

  • Vickie Carmella, DVM – Veterinary Practitioner, Vet Channel Business Expert
  • Kevin Ragland, PhD – Companion Animal Scientist, University Professor
  • Geri Katz, VMD – Feline Veterinary Practitioner Specializing in Internal Medicine and Behavior
  • Don Ingram, PhD – Canine Longevity and Healthspan Expert
  • Adam Rudinsky, DVM, MS, DACVIM – Tenured University Associate Professor

 

The council will provide strategic input on product development, scientific substantiation and clinical research – supporting Pet Honesty’s commitment to innovation across its portfolio, which includes Fresh Breath Dental Powder and award-winning, best-selling dual-texture cat supplements.

“I’m honored to be part of a council that prioritizes science-driven innovation in pet wellness,” said Geri Katz, VMD. “This group brings deep knowledge and passion for animal health, and I’m excited to support Pet Honesty’s mission to improve pets’ lives through thoughtfully developed, effective products.”

Pet Honesty products represent “The Honest Difference,” crafted with natural ingredients and a proprietary Pure Vitality Blend for added digestive and immune support. As the brand continues to lead in a competitive market, the Science and Health Advisory Council reinforces its vision to set new standards in pet supplements and deliver measurable health results.

 

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