June 5, 2025 (Performance Foodservice (via LinkedIn)) –
Performance Foodservice posted 6 LinkedIn updates from May 29 to June 5, 2025. The company's posts covered a range of topics including recruitment, culinary trends, marketing strategies, and customer spotlights. Let's explore the key areas of focus for Performance Foodservice during this period.
Menu Innovation and Culinary Trends
Performance Foodservice demonstrated a strong focus on helping their customers innovate their menus and capitalize on culinary trends. The company shared insights on how operators can turn side dishes into strategic menu items. They emphasized that well-crafted sides, such as elevated mac and cheese or globally inspired grains, can significantly impact both menu appeal and profit margins. This approach showcases Performance Foodservice's commitment to supporting their clients in building better bottom lines through menu innovation.
Further emphasizing their dedication to culinary excellence, the company released their latest edition of "Have A Taste" newsletter. This publication offers a curated selection of seasonal menu inspiration, aimed at helping operators enhance both flavor profiles and profit margins. The newsletter covers a range of topics, from premium wood selection for open-flame cooking to creative uses of classic ingredients. This resource underlines Performance Foodservice's role as not just a supplier, but a strategic partner in kitchen operations.
Side dishes: A strategic profit center
Summer flavors boost kitchen strategy
Customer Spotlight and Industry Recognition
In celebration of National BBQ Month, Performance Foodservice highlighted one of their customers, Beast Barbecue in St. Paul. This spotlight not only showcases the company's support for their clients but also demonstrates the quality of businesses they serve. Beast Barbecue, known for its bold, scratch-made dishes like smoked brisket and house-made sausage, represents the kind of authentic, high-quality establishments that Performance Foodservice aims to support. By featuring customers who "raise the bar with every plate," the company reinforces its commitment to excellence in the foodservice industry.
Beast Barbecue: Authentic BBQ excellence
Digital Marketing Insights
Performance Foodservice also shared valuable digital marketing insights for their customers. They offered practical advice on leveraging Instagram Reels to increase business visibility. The company emphasized that creating impactful content doesn't require expensive equipment or viral dance moves - just a smartphone, creativity, and a few clicks. This guidance reflects Performance Foodservice's holistic approach to supporting their clients, extending beyond food supply to include marketing strategies that can help grow their businesses.
Instagram Reels: Simple yet effective
Recruitment and Career Opportunities
The company actively promoted career opportunities within their organization. They announced a hiring event for CDL A Delivery Drivers in the Twin Cities area, highlighting benefits such as day-one health and wellness coverage, competitive pay, and growth opportunities. This focus on recruitment demonstrates Performance Foodservice's commitment to expanding their workforce and maintaining a strong distribution network.
Additionally, Performance Foodservice shared a general call for job seekers to explore career opportunities with the company. This broad invitation suggests that the company is growing and looking to attract talent across various roles.
Twin Cities driver recruitment event
General career opportunities available
In conclusion, Performance Foodservice's LinkedIn activity during this period portrays a company deeply committed to supporting its customers' success through menu innovation, marketing insights, and quality service. Simultaneously, the company is focused on growing its team and recognizing excellence within its customer base. These posts reflect Performance Foodservice's multifaceted approach to maintaining its position as a leading foodservice distributor.
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