April 1, 2025 (press release) –
What makes a design truly impactful? This is the question at the heart of our Creativity Makers series, where we explore the minds of those who redefine creativity through their groundbreaking work.
Creativity Makers: insights from Pentagram’s visionary minds
This episode highlights Pentagram Design in London, the renowned independent agency founded in 1972, celebrated worldwide for its revolutionary approach to design. We meet Harry Pearce, graphic designer and partner at Pentagram, alongside Federico Gaggio, strategy consultant and co-founder of URGE Collective. Together, they share unique insights on creativity, emotion, and the art of effective design.
“Creativity is about looking for the sunshine in your stomach,” says Harry Pearce, describing the deep instinct that drives his creative process. Design is not just about crafting visuals; it’s about sparking emotions, engaging minds, and creating meaningful connections.
The Essence of impactful design
“It’s about relevance and resonance” adds Federico, underlining the need to connect with audiences on an emotional level. The most effective design is not only visually compelling but also deeply engaging, making people feel seen and understood.
“Look for what matters and keep doing it,” Federico Gaggio encourages. His words serve as a reminder to embrace curiosity, push creative boundaries, and use design as a force for positive change.
Watch the full interview here.
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