May 29, 2025 (Programme for the Endorsement of Forest Certification (PEFC) (via LinkedIn)) –
The Programme for the Endorsement of Forest Certification (PEFC) posted 5 LinkedIn updates from May 22 to May 29, 2025. These posts primarily focused on sustainable forestry practices, the role of technology in responsible forestry, and the importance of PEFC certification in navigating evolving regulatory landscapes and unlocking new markets.
Sustainable Forestry and Climate Resilience
PEFC emphasized the critical role of forests in combating climate change and the importance of sustainable forest management. The organization highlighted how PEFC certification ensures the sustainable future of forests, supporting their health and biodiversity. By choosing PEFC-certified products, brands can demonstrate a tangible commitment to sustainability and contribute to building a greener world.
This message underscores the growing importance of sustainable practices in the forestry sector and how certification schemes like PEFC are becoming increasingly relevant for businesses looking to enhance their environmental credentials.
Forests as climate change heroes
Technology and Innovation in Responsible Forestry
A significant focus was placed on how innovation is reshaping responsible forestry practices. PEFC hosted a panel discussion featuring experts from companies such as Deeplai, LiveEO, VAFS/RIFI, and Marvin to explore how technology can ensure traceability and compliance in the forestry sector.
Key insights from the panel included:
- The use of advanced tools like satellite analytics and AI to enhance supply chain integrity and combat illegal logging
- The importance of developing scalable and affordable solutions for smallholders and SMEs
- The critical need for interoperability, high-quality data, and consideration of local contexts to achieve verifiable, end-to-end traceability
Swapan Chaudhuri from Deeplai emphasized the importance of collecting accurate and verifiable information that can withstand audits. This focus on technological innovation highlights PEFC's commitment to leveraging digital solutions to provide trust and transparency in the forestry sector.
Tech reshaping responsible forestry
Navigating Regulatory Landscapes and Market Access
PEFC hosted a conference in Ho Chi Minh City, featuring two panels moderated by Sara Bray. The first panel discussed how sustainable forest management, supported by certification schemes like PEFC, can help stakeholders navigate rapidly evolving regulatory landscapes. This underscores the growing importance of certification in helping businesses comply with increasingly complex environmental regulations.
The second panel explored how PEFC certification can help unlock new markets and enhance brand credibility. This highlights the potential economic benefits of certification, positioning it not just as an environmental necessity but also as a strategic business decision.
The conference featured insights from various experts, including Dr. Allinnettes Adigue, Suzette Weeding, Yuuko Iizuka, and Fabienne Sinclair, demonstrating PEFC's engagement with a diverse range of stakeholders in the forestry and sustainability sectors.
PEFC conference on certification benefits
These LinkedIn posts collectively paint a picture of PEFC as an organization at the forefront of sustainable forestry practices, embracing technological innovation, and helping businesses navigate complex regulatory environments while accessing new markets. The focus on these topics suggests a growing recognition of the multifaceted role that forest certification plays in today's global economy and environmental landscape.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistribute or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.