LOS ANGELES , May 9, 2025 (Industry Intelligence Inc.) –
Frozen pizza brand emphasizes Canadian pride with quirky packaging labels
With tariff tensions driving Canadian consumers to buy Canadian products, Dr. Oetker Canada has introduced a playful marketing initiative that uses packaging stickers to convey the patriotic spirit of its frozen pizzas. Leaning into the phrase “Eh” commonly used in Canadian English, the brand has incorporated “EH” stickers with pronunciation guides onto boxes of three of its most popular lines—Giuseppe, Ristorante and Casa di Mama. The stickers are meant to accentuate the “eh” sound at the end of each name (e.g., ‘Ris·Toh·Ron·T·EH’), emphasizing the brand’s Canadian pride. Dr. Oetker Canada produces 400,000 pizzas daily at facilities in London and Mississauga, Ontario, sourcing wheat from Ontario and Alberta, tomato sauce from Leamington, and cheese from Ontario and Quebec.
The primary source of this information is Dr. Oetker
Disposable paper bags are inspiration for Muji’s reusable tote bags
Japanese retailer Muji has mirrored the look of disposable paper bags to create a minimalist yet durable alternative for its Spring/Summer 2025 collection. The Paper-Like Tote Bags are made from washi paper, a renewable material made from fibers like kozo (mulberry bark), that’s blended either with polyester or organic cotton. The result is a material that resembles paper in texture and appearance while delivering the strength and longevity of fabric, aging beautifully with use and time. Lightweight, water-resistant and tear-resistant, the totes are made to last while also embracing the natural irregularities that make each piece unique. Available in white, gray and black, the style is functional enough for errands yet refined enough to complement a more curated wardrobe.
The primary source of this information is Design Taxi
Artist creates vibrant patchworks from discarded packaging waste
Kelly Kozma’s latest exhibition, Watch Me Backflip, showcases an innovative approach to sustainability by transforming discarded packaging and other materials into vibrant works of art. Known for collecting colorful and textured boxes, banana labels, quality control stickers and toothpaste packaging typically destined for the trash, Kozma creates intricate wall pieces, expansive textile-inspired assemblages and suspended installations. Her largest works, “Iguana & Myrrh” and “Magma & Reef,” incorporate more than 30,000 hand-stitched circles cut from found materials, reflecting a commitment to minimal-waste practices. By repurposing these fragments, Kozma emphasizes the interconnectedness of daily interactions and the significance of mindful consumption. The exhibition runs through June 1 at Paradigm Gallery + Studio in Philadelphia.
The primary source of this information is Colossal
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